The Brief: Alternative style and culture are re-emerging in 2020 via young women known as Alt Girls who have goth/alternative style and are active on Alt/Elite TikTok.

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DEEP DIVE

Alt Girls are having a moment on TikTok as participants in alternative-adjacent trends find community on the app and young women are sharing their contemporary takes on the aesthetic. TikTok Alt Girls are the 2020 version of the alternative subculture which shares commonalities with goth, emo, skater, scene, indie, and edgy styles and cultures. It’s also rooted in Alt TikTok, the side of the app associated with eccentric content that deviates from mainstream “Straight TikTok.”

@mellohippie

Shout out to all the alt girls out there dressing lame for their job lol #alttiktok #Altgirl #work #4thOfJuly

♬ original sound – bodylikelego

At the time of writing, videos associated with the hashtag #AltGirl have been viewed over 327 million times. Videos feature style tutorials, comedy skits, dancing, skating, and more. They are often set to alternative music, punk rock, and other avant-garde tracks. TikTok Alt Girls often overlap with eGirls, softgirls, WitchTok, and other subcultures within the app as individuals can embody multiple aesthetics and identities, and “Alt Girl” serves as an umbrella term for a range of styles.

@_jazkia_

UM SHOULD MY CONTENT JOIN MY FYP AND JUST BE ALT GIRL SHIIIII?? #alttiktok #altgirlmakeup #dontbullyme

♬ PJ PPCOCAINE – ppcoca1ne

Visual characteristics of the 2020 Alt Girl aesthetic include distinct makeup hair, clothing, and accessories. Makeup and beauty looks often feature heavy winged eyeliner, patterns drawn on the face with makeup, bold lipstick, face piercings, dyed hair with two strips dyed in the front, and partially shaved eyebrows. Chains, studded jewelry, black clothing, touches of neon, chunky boots like Doc Martens, band t-shirts, cut clothing, lace, and short skirts are all staples of the trend.

@daddyattia

would you guys like these types of videos? Let me know x #alttiktok #altgirl #letmestyleyou

♬ OBLIVION – tik.tok_real.sounds

#AltGirls On TikTok

Although goth and alternative subcultures may be portrayed in the mainstream as dominated by cis straight white men, TikTok Alt Girls showcase the diversity within the trend, which includes many women of color and LGBTQ+ members. Some Black Alt Girls use the hashtag #AltBlackGirl, which has over 11 million views, to highlight their contributions to the trend and to counter the misconception that alt, emo, and goth subcultures are solely for white people.

@sincvty7

can i be your girl crush? #aesthetic #aestheticvideo #fyp #inyourface #viral #altgirl #altblackgirl

♬ are you bored yet – vintagetune

 

@dimplzneechan

Shut up 😤🙄 #altgirl #altbkackgirl #fanggang #kawaii #animegirl

♬ Vibe Sesh w a TWIST – nuhchez

@beanshakes

Bender is my god #futurama #alt #altgirl #punk #fypg #fyp #fypage #fypシ #fy #foryou #makeup #bi #lgbt #LegendaryChallenge

♬ Benders laugh – beanshakes

@stoopidthooter420

she said: su!cidal alcoholic —> gay st0ner alt girl finally accepting and loving herself🥺❤️🏳️‍🌈 #lgbt #altgirl #st0ner

♬ Follow me if ur using this audio – finezqx

@riley_bifulk

I do it for the girl and the gays that’s it. Wig from @donalovehair #fyp #fy #foryoupage #foryou #alt #altgirl #altgirlmakeup #alternative

♬ ppcocaine unreleased song – sugarllme

@notyourabg

🥺🥺🥺🥺 #gothhijabi#hijabigoth#althijabi#fyp#foryou#foryoupage#gothgirl#goth#alt#altgirl#mikumikudance#miku#weeb#otaku#vocaloid#tiktokdance#hijabi

♬ Original Sound – Unknown

@rottingbr4t

bru take a shot every time i do a thumbs up >:-) #fyp #hairdye #hairdyechallenge #haircolor #splitdye #altgirl

♬ new perspective by panic at the disco – peachpitplanet

@punkgrl_4eva

this b the truth tho (copy link so they see pls) #fyp #altblackgirl #blackaltgirl #mass #massachusetts #alt #alternative #boston #massachusettscheck

♬ FOREIGNER – shhnicca