The Brief: People are comparing pictures of them 17 years ago and now in what is known as the 17 Year Challenge or #17YearChallenge.

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#17YearChallenge

The Seventeen Year Challenge is basically the Ten Year Challenge (also known as How Hard Did Aging Hit You Challenge), but with a longer time span. It started at the Super Bowl where announcers commented on pictures of the Rams and Patriots quarterbacks and coaches in 2002 vs. in 2019.

It seems that everyone loves a good throwback, inspiring many people to join the #17YearChallenge, posting photos of themselves from 2002 and the present. There have also been some comments and jokes about how the challenge seems like an attempt for CBS and the Super Bowl to make their own version of a popular internet hashtag and trend.

There have also been some comments and jokes about how the challenge seems like an attempt for CBS and the Super Bowl to make their own version of a popular internet hashtag and trend.