The Brief: Roblox is a video game involving characters made of blocks.
DEEP DIVE
Roblox is a multiplayer online video game where users design their own Lego-like characters out of blocks. Within the Roblox social network, users can play a multitude of games involving Roblox characters. The company is valued at over $2.5 billion and the game has over 70 million monthly active users.
Roblox is in some ways similar to Minecraft, but the games are not affiliated with each other.