The Brief: Chase Bank is facing significant backlash on Twitter after posting a #MondayMotivation tweet about the struggles of financial insecurity.
On Monday, Chase’s social media team tweeted the following in an apparent attempt to illustrate a relatable scenario and create a #MondayMotivation meme.
Immediately after Chase posted this tweet, people harshly criticized the bank for appearing to make fun of people facing financial difficulty. In particular, they went after Chase for seeming to blame people’s financial insecurity on things like going out to eat and taking cabs, rather than larger issues of economic hardship.
Critics were also quick to point out how Chase is a powerful institution who took a $12 billion dollar bailout during the 2008 recession. Many argued that Chase shouldn’t make jokes about struggling to pay the bills when they profit off of people’s debt.
extremely cool tweet here from a bank worth $400B that charges anywhere from $2.50 and $5 for individual ATM fees and $34 per overdraft—both of which are taxes on poor people https://t.co/u8AOlgxdqx— cale g weissman (@caleweissman) April 29, 2019
Brands have been known to use Twitter as a platform to share memes, comedic posts, and flex how relatable they are. Sometimes such tweets are well-received while other times they are mocked and ridiculed.
Presidential candidate Elizabeth Warren responded to Chase’s tweet with her own argumentative meme:
.@Chase: why aren’t customers saving money?— Elizabeth Warren (@SenWarren) April 29, 2019
Taxpayers: we lost our jobs/homes/savings but gave you a $25b bailout
Workers: employers don’t pay living wages
Economists: rising costs + stagnant wages = 0 savings
Chase: guess we’ll never know
This Chase tweet isn’t quite Brand Tweet Hall of Fame, but it’s very, very good. For the record, these are the top two and they can never be dethroned. pic.twitter.com/8oqyAY02WM— Slade (@Slade) April 29, 2019
Chase bank a baby boomer? Bet. https://t.co/BagUNY7G5g— buff cat (@toasted_coconut) April 29, 2019
Really enjoying my first day as Chase’s social media strategist. Time to check in on the response to the funny post I scheduled to go up an hour ago. But first, to take a large sip of piping hot coffee— Patrick Monahan (@pattymo) April 29, 2019
A solid of a self-drag:
just withdrew my entire life savings from @Chase bank and closed the account to protest the bad tweet. What’s a good way to invest $14— dan mentos (@DanMentos) April 29, 2019
chase bank making fun of people for overdrawing their accounts by buying a latte is truly rich pic.twitter.com/39qnV81Xke— rachel syme (@rachsyme) April 29, 2019