Chase Bank is facing significant backlash on Twitter after posting a #MondayMotivation tweet about the struggles of financial insecurity.
On Monday, Chase’s social media team tweeted the following in an apparent attempt to illustrate a relatable scenario and create a #MondayMotivation meme.
Immediately after Chase posted this tweet, people harshly criticized the bank for appearing to make fun of people facing financial difficulty. In particular, they went after Chase for seeming to blame people’s financial insecurity on things like going out to eat and taking cabs, rather than larger issues of economic hardship.
Chase quickly deleted the original tweet and posted this:
Critics were also quick to point out how Chase is a powerful institution who took a $12 billion dollar bailout during the 2008 recession. Many argued that Chase shouldn’t make jokes about struggling to pay the bills when they profit off of people’s debt.
extremely cool tweet here from a bank worth $400B that charges anywhere from $2.50 and $5 for individual ATM fees and $34 per overdraft—both of which are taxes on poor people https://t.co/u8AOlgxdqx— cale g weissman (@caleweissman) April 29, 2019
Brands have been known to use Twitter as a platform to share memes, comedic posts, and flex how relatable they are. Sometimes such tweets are well-received while other times they are mocked and ridiculed.
Me: h—— Sophia Benoit (@1followernodad) April 29, 2019
My bank: eat shit and die, poor
Presidential candidate Elizabeth Warren responded to Chase’s tweet with her own argumentative meme:
.@Chase: why aren’t customers saving money?— Elizabeth Warren (@SenWarren) April 29, 2019
Taxpayers: we lost our jobs/homes/savings but gave you a $25b bailout
Workers: employers don’t pay living wages
Economists: rising costs + stagnant wages = 0 savings
Chase: guess we’ll never know
This Chase tweet isn't quite Brand Tweet Hall of Fame, but it's very, very good. For the record, these are the top two and they can never be dethroned. pic.twitter.com/8oqyAY02WM— Slade (@Slade) April 29, 2019
Bank: lol your account is low and ours is high, do you know why?— Andrew Lawrence (@ndrew_lawrence) April 29, 2019
Everyone: Because you fucked over the entire middle class and rather than go to jail you got a $12B bailout?
Bank: Its bc you buy Starbucks lattes and use uber lol pic.twitter.com/3VM39ecogc
A solid of a self-drag: