The Brief: May the 4th Memes reference George Lucas' beloved Star Wars franchise as sci-fi fans attribute the iconic quote from the series: "May the Force be with you."

DEEP DIVE
George Lucas’ Star Wars series is the second highest grossing film franchise of all time. May 4th has become an unofficial holiday for cinephiles who have fallen love with the Force and have an affinity for spacecrafts and dry humor. Since everyone is in quarantine, a Star Wars‘ virtual convention is occurring on May 4th to celebrate the Disney movie brand.
May the 4th recognizes the iconic movie quote from the Star Wars’ series: “May the Force be with you.” Star Wars Day has been honored since 1979 and has never been officially affiliated with Lucasfilm, even though it’s beloved fans have been loyal to the unofficial day since it’s first celebration. #MayThe4th and #MayThe4thBeWithYou are popular hashtags used for the Lucasfilm franchise.
May The 4th Memes
Although there are many Star Wars’ memes circulating online, Disney is receiving backlash for applying copyright laws on a social media hashtag that was meant for celebrating the Star Wars franchise outside of Disney’s ownership.
My favorite Star Wars memory would have to be the time Disney tried to lay legal claim to every tweet on Twitter that used a particular hashtag. #MayThe4th pic.twitter.com/7fDB3LKUlw
— Itsukushimi 🍥 (@Itsukushimi777) April 27, 2020
You can't tell me that 2020 isn't the jar jar binks of this decade #MayThe4th pic.twitter.com/K6C7aTvKuB
— Brion Sinor (@BrionSinor) April 27, 2020
when you are a stormtrooper, but want to show your summerbody #MayThe4thBeWithYou pic.twitter.com/BCMucAkQ8j
— David (@brickmine) April 30, 2020
They’re getting ready for @TheSimsMobile “May The Fourth” event… #MayThe4thBeWithYou pic.twitter.com/KAeqprxpsc
— HanSoloAz (@AzSolo) April 13, 2020
The stay home orders being extended bring a whole new meaning to #MayThe4thBeWithYou Stay the course we will and together we might be. pic.twitter.com/HlX1oW4mp8
— Justin Lockhart (@JLockhartSGF) April 21, 2020
Disney really is the home of cinematic magic #MayThe4th pic.twitter.com/hKhrvghzFi
— NickB (@Nich0lasbaker) April 27, 2020
#MayThe4th you say? pic.twitter.com/1VYevErm3V
— ✨ɦəʞιɯ✨ Artist looking for work! (@mikeyturvey) April 28, 2020
Of course, Baby Yoda memes have to be included in this year’s Star Wars’ meme content!
Before you go to bed on May 3rd, don’t forget to put out choccy milk & chickie nuggies so “Baby Yoda” will visit on May 4th. #MayThe4th pic.twitter.com/myHtk9rlUo
— αℓℓу 🪐 (@theallyverse) April 30, 2020