The Brief: The "Is Not A Personality Trait" memes typically aim to shut down the vocal majority's opinion on a widespread subject or hot take.

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The “… Is Not A Personality Trait” memes are commonly seen on Twitter. These memes aim to playfully shut down people who are vocal about their disdain or love for a specific thing. Typically, the subject matter of these memes refer to a widespread hot take or controversial opinion.
For example, an overwhelming majority of people love the 10-season-long sitcom Friends. This meme fires back at the opposition who like to make their counter point well-known.
its time for twitter to realize that hating Friends is not a personality trait https://t.co/HY7UXqcn6L
— nate zed (@NathanZed) September 10, 2020
Dear guys on dating apps: liking the Oxford comma is not a personality trait
— Caroline Schwartz (@CarolineSchwa) September 13, 2020
owning a rolex is not a personality trait
— NYC BLONDE (@NYC_Blonde) September 13, 2020
Hating spaghetti is not a good personality trait. Do better
— Stanlee (@stanleyymartins) September 1, 2020
hating katy perry is not a personality trait
— jc (@katypinkatdisco) August 30, 2020
also, watching anime makes you neither cool nor not cool. It's not a fucking personality trait.
— 𝓈𝓉𝒶𝓃 (@worldofxtra) September 11, 2020