The Brief: This company, headed by Gen Zer Jacob Pace, is one of TikTok's top followed accounts and has been called the "modern MTV".
With Billie Eilish.
The Throw it in Reverse Challenge.
The company has also worked with musical artists Ariana Grande and Austin Brown.
According to Pace, Flighthouse’s growth on TikTok has been fairly “organic”. They’ve simply figured out what kind of videos will catch on with the app’s Gen Z audience.