The Brief: This company, headed by Gen Zer Jacob Pace, is one of TikTok's top followed accounts and has been called the "modern MTV".
DEEP DIVE
Lead by 19-year-old CEO Jacob Pace and acquired by Create Music Group, Flighthouse is famous for sharing trending songs/remixes and featuring emerging TikTok influencers.
The company has over 18 million fans on TikTok and also recently expanded to YouTube and Instagram.
They’ve collaborated with celebs like YouTuber, James Charles. Here’s their Serving Realness video…
With Billie Eilish.
The Throw it in Reverse Challenge.
The company has also worked with musical artists Ariana Grande and Austin Brown.
According to Pace, Flighthouse’s growth on TikTok has been fairly “organic”. They’ve simply figured out what kind of videos will catch on with the app’s Gen Z audience.