The Brief: This TikTok influencer has used her fame to pursue her music and anti-bullying advocacy dreams.


Ariel Martin, better known as “Baby Ariel,” is an American singer and social media influencer. With nearly 30 million fans, the 18-year-old Gen Zer is one TikTok‘s top influencers.

More recently, Ariel made headlines as one of the “most influential people on the internet” according to Time.

After rising to fame on TikTok, Ariel signed to Atlantic Records and began releasing her own original music. Her “Aww” official music video, released in 2018, has nearly 50 million views.

Along with her music, Ariel is best known for sharing makeup tutorials, confessionals, and prank videos on her YouTube channel.

She’s a multiple Teen Choice Award recipient and advocate for promoting positivity, self-acceptance and anti-bullying behavior.