The Brief: Creators are poking fun at the times they've consumed small amounts of alcohol while underage as part of the "What's Wrong With Me?" Rihanna Disturbia TikTok trend.

DEEP DIVE
“What’s Wrong With Me?” Rihanna Disturbia TikToks see creators poking fun at the times they’ve consumed small amounts of alcohol while underage. These videos normally feature a creator using the “Ghosted” effect to dramatize feelings of wooziness. The on-screen caption indicates their reason for feeling ill, usually involving alcohol-related experiences. These TikToks are performed to Rihanna’s “Disturbia.” There are 1300 videos linked to the sound since these video began growing in popularity on Aug. 19.
Bum bum be-dum bum bum be-dum bum
(What’s wrong with me?)
Bum bum be-dum bum bum be-dum bum
(Why do I feel like this?)
One of the top takes on this trend is by creator @maddogtippytoes. Their TikTok was captioned, “10 year old me after my mom told me she used wine in the pasta.” The video received over 112,000 likes and 648,000 views.
@maddogtippytoes KRUNK #disturbia #rihanna #HurtMyFeelings #SongOfTheSummer #whatswrongwithme #whydoifeellikethis #foryoupage #fyp
@Yuungjefeholmes’ video poked fun at swallowing the small amounts of alcohol that are in mouth wash. His video received over 19,000 likes and 68,000 views.
@yuungjefeholmes My dentist used to tell not to use it but I did anyway☺️✨✨ #mouthwash #BiggestFan #NotTheOne #fyp #xyzbca #foryou #viral #comedy #funny
TikToker @courtreezy0’s video poked fun at her receiving communion at church. It garnered over 3000 likes and 9000 views within a few hours of posting.
@courtreezy0 I took 1 sip and thought I was ✨drunk✨
Other takes:
@shm0kahontass fun fact i told my therapist and he ✨ called CPS ✨ #alt #queer #fyp #lgbt
@damndaniel_