The Brief: The song "Vibe" by Cookiee Kawaii is blowing up on TikTok in dance videos and skits.

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DEEP DIVE

A clip from Cookiee Kawaii’s song “Vibe” is going viral on TikTok with the lyrics:

If I back it up, is it fat enough?
When I throw it back, is it fast enough?
If I speed it up, can you handle that?
You ain’t ready for this work
Now watch me throw it, throw it
Back, throw it back

The clip includes distinct sound effects such as a whip cracking, squeaking, and something that resembles a bird sound, perhaps from a crow or duck.

Unlike other popular TikTok songs like Renegade and Say So, there’s no one specific prescribed dance to this song. Instead, TikTokers perform a variety of moves and comedy skits, often incorporating some twerking into the routine.Β At the time of writing, over half a million TikTok videos have been posted using this sound.

@hartyt_Shout out to my wonderful family for helping with this πŸ˜‚#throwit #chicken #chickenforthrowit♬ Vibe – Cookiee Kawaii

@honeybthatsmeI’m dead that was Awk πŸ˜‚πŸ˜‚ #honeybthatsme #fyp #foryou #keigang #diyvalentine #viral♬ Vibe – Cookiee Kawaii

@mona.swainI was kinda sad but this made me feel better♬ Vibe – Cookiee Kawaii

@hatingguysbernie throws it back for the working class♬ Vibe – Cookiee Kawaii

@treclementsvibe check♬ Vibe – Cookiee Kawaii

@juicysaltinesfancatherinecauliflower pointed out the bird noises & thesmellofnoodles pointed out spongebob and now I realise how wack it sounds♬ Vibe – Cookiee Kawaii

@thehypehouseWelp♬ Vibe – Cookiee Kawaii

@hokuspokissHIS FACE GOT ME DEAD πŸ˜‚ #fyp♬ Vibe – Cookiee Kawaii

@h3dd3rHAHA your vid made me think of this lexaprolesbian♬ Vibe – Cookiee Kawaii