The Brief: The "Dirty Text Challenge" consists of TikTokers sending risqué texts to their significant others while in public and documenting their reactions.


TikTokers are sending their significant others racy texts while in the presence of their friends and/or family members and sharing the reactions on TikTok. The trend emerged in May 2020 and began growing in popularity in mid-late June 2020. These videos are intended to be humorous, as the viewer is able to see the significant other’s reaction, which usually consists of them trying to hide a mischievous smile while in public.

This trend is known as the “Dirty Text Challenge” and these videos are linked to the hashtag #DirtyText. At the time of publication, it has over accrued over 139 million views.

These videos are set to “I Like Him” by Princess Nokia.


Like him too
He my man
He my boo
He my type
He so cute
I want him
And I want him too
I like him
Like him too
He my man
He my boo

TikToker @Krisenbonneau’s video saw her boyfriend trying to keep his cool while adjusting his necklace which featured a cross pendant. The video received over 5.4 million likes and was viewed over 25.9 million times.


Send a dirty text to your boyfriend around a bunch of people😂😂😂😂 #fyp #foryou #foryoupage #like #follow #trendingsong #tiktok #sendthistosomeone

♬ I Like Him – Princess Nokia

Creator @shealeighmills’ video featured her significant other nearly choking on a piece of cake (no, not that cake) after reading the text. It received over 986,000 likes and was watched over 6.1 million times.


tried the dirty text challenge & he choked on cake success #hesokay #reaction #fyp #foryoupage #dirtytext #sheaandmatthew #birthdaycake

♬ I Like Him – Princess Nokia

In @Rackcitysophhh’s video, her boyfriend didn’t do the best job of hiding his kinky text message. His dad saw it, too. Awko-taco.


When you send your boyfriend a freaky text but his dad sees it! #freakytexts #NotOneThing #boyfriend #proudfamily

♬ I Like Him – Princess Nokia

Other takes:


When you send him a dirty text in front of the fam 🤣🤣 #foryou #foryoupage #fy #fyp #xyzbca #funny #dirtytext #couplegoals #tiktokviral #viral

♬ I Like Him – Princess Nokia


Send ur bf a ~risky~ text when ur in a group challenge??? #fyp #foryoupage #boyfriend #boyfriendchallenge #hehe

♬ I Like Him – Princess Nokia


Send a dirty message to your man when he’s around a bunch of people and see his reaction 😂😭 watch till the end 😂 #fyp #fypシ #foryoupage #hubby

♬ I Like Him – Princess Nokia