The Brief: TikTok's #CatfishChallenge calls for creators to expose themselves as a catfish by sharing share a photo and video of themselves all dolled-up, followed by a video of them "right now."

Bluesquiggle
DEEP DIVE

Creators are exposing themselves as catfish on TikTok by taking part in the catfish challenge. This trend calls for creators to share a photo and video of themselves all dolled-up, followed by a video of them “right now.” The reveal at the end is meant to be humorous. The associated hashtag #CatfishChallenge has accrued over 306 million views. These videos are performed to Lil Chawley’s “Catfish.” There are over 56,000 videos using the sound.

Lyrics:

(Ugh Ugh Ugh)
She a catfish, she don’t look like that (She don’t)
She a catfish (what), she don’t look like that (OK)
She a catfish (hey), she don’t look like that (hey)
She a catfish, she don’t look like that

TikToker @strawberryshortb*tch.com’s video was one of the most popular in the trend probably is ended with a video of  her just waking up.  It received over 793,000 likes and 3 million views.

@strawberryshortbitch.com

I just woke up but I really feel like I win this challenge #fyp#lgbt#alttiktok

♬ Catfish – Lil Chawley

@See.en.uh’s body positive TikTok ended with her showing off her stomach and dancing around smiling. It amassed over 444,000 likes and 2.4 million views.

@see.en.nuh

b1tch yes tf I do look like this

♬ Catfish – Lil Chawley

@Mokyla’s video ended with her in the middle of doing her hair. It garnered over 88,000 likes and 246,000 views.

@mokyla

definitely deleting this if it gets no hype 🤣. #ColorCustomizer #greenscreen #greenscreenvideo #fyp #viral

♬ Catfish – Lil Chawley

Other takes:

@alyssaisoverparty

ayo wtf #fyp

♬ Catfish – Lil Chawley

@leximarcellaa

💕 & that’s a secret I’d never tell… #fyp #curlyhair #curlyhead #mixedgirl #girl

♬ Catfish – Lil Chawley