The Brief: TikTok account @WorldsMostFamousSpoon is trying to beat Charli D'Amelio to 100 million followers on the app.

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DEEP DIVE

A new TikTok account for a spoon is gunning for Charli D’Amelio‘s milestone of 100 million followers on the short-form video app.

This stunt feels similar to January 2019’s egg challenge, which saw a picture of an egg ask users to help it gain more likes on a photo than Kylie Jenner, who had 18 million likes, the most number of likes any one account had on a photo at the time. The photo of an egg beat Jenner’s record with over 24.5 million likes. It now has over has 55 million likes.

 

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A post shared by Eugene | #EggGang (@world_record_egg)

TikTok account @WorldsMostFamousSpoon is two-days old and has accumulated over 460,000 followers. The account’s first video was a highly effective call-to-action. It began by introducing D’Amelio, who currently has 98.5 million followers. It then teased TikTokers who users thought could be the next D’Amelio, like Addison Rae or Bella Poarch who have 68.5 million and 41.9 million followers, respectively, before introducing a spoon.

@worldsmostfamousspoon

Road to 100 million followers before charli, I’m just built different🥄💪😈🥶‼️ #fyp #foryou #xyzbca #spoon #viral #roadto100million

♬ C00chie Movie – Nuhchez

The video amassed over 4.6 million views and 1.1 million likes. It was shared 29,900 times and has received over 34,400 comments. The hashtag #WorldsMostFamousSpoon has accrued over 1.4 million views.

The account has creatively used TikTok’s “Reply With A Video” comment feature to create new videos, engage with followers, and capture the attention of viewers. The spoon even showcased its dancing skills which are “better than Charli’s.”

@worldsmostfamousspoon

Reply to @79alyn Charli got nothin on me😈🥶😏😳😎🥄🔥 #fypシ #foryou @charlidamelio #charli #dancechallenge #spoon #worldsmostfamousspoon #funny

♬ Electric Zoo – Spongebob Squarepants

Like that of the  the spoon is seeing some competition, like these pages for forks.

@worldsmostfamousfork__

LETS BEAT CHARLI TO 100M #fyp #roadto100million #charli #addison #alex #fork

♬ ICE (feat. MORGENSHTERN) – Morgenshtern

@sp00n_fxnpage

I’m out of breath #spoon #spoongang #worldsmostfamousspoon #forkssuck #banforks2020

♬ original sound – I will protect Balka

D’Amelio currently has 98 million followers and counting, can @WorldsMostFamousSpoon reach 100 million before her? Only time will tell.