The Brief: #TheHighNote TikTok dance is a promotion for the movie The High Note, starring Tracee Ellis Ross, Ice Cube, and Dakota Johnson.

Bluesquiggle
DEEP DIVE

#TheHighNote dance on TikTok is a series of moves shared by actress Tracee Ellis Ross to promote the romantic comedy The High Note. The dance is set to a clip from the original song “Stop For A Minute” performed by Tracee Ellis Ross in the film.

@traceeellisross

Stop 🙅🏾‍♀️ For A 💁🏾‍♀️ Minute ✋🏾 and do #TheHighNote dance challenge! & check out my new movie @thehighnotefilm at home this Friday 5/29!

♬ original sound – Tracee Ellis Ross

The lyrics included in the clip go:

Stop for a minute

Stop for a minute oooh

The dance consists of a series of moves, some of which resemble the hands of a clock going around. Several prominent TikTokers including Charli D’Amelio participated in the dance trend as a part of the ad campaign, inspiring other creators to join in as well. At the time of writing, over 2,500 videos have been made with the “Stop For A Minute” clip, and videos associated with the sponsored hashtag #TheHighNote have been viewed over 117 million times.

This dance challenge launched the week leading up to May 29, when the film will be available for streaming in the U.S.

#TheHighNote On TikTok

@twitchtok7

Stop for a minute, and do #thehighnote dance challenge…then watch it at home THIS FRIDAY!! @thehighnotefilm #ad

♬ Stop for a Minute – Tracee Ellis Ross

@allisonholkerboss

Stop for a minute! @thehighnotefilm is premiering at home this Friday! Do #thehighnote dance challenge! #ad

♬ Stop for a Minute – Tracee Ellis Ross

@bdash_2

Stop for a minute❗️@thehighnotefilm is premiering at home this Friday! Do #thehighnote dance challenge! #ad

♬ Stop for a Minute – Tracee Ellis Ross

https://www.tiktok.com/@minnieandtink/video/6830909136914353414

@charlidamelio

stop for a minute! @thehighnotefilm is premiering at home this friday! do #thehighnote dance challenge! #ad

♬ Stop for a Minute – Tracee Ellis Ross