The Brief: Based on their fan count as of May 2019, these 12 TikTok creators are the app's most popular influencers.
TikTok has created a brand new class of influencer – one that’s highly creative, predominantly young, and ridiculously underpaid. While the app’s most highly-rated creators might have millions of followers, or “fans”, they’re not making nearly as much green as YouTubers or Instagram influencers.
All that has the power the change. In September 2018, TikTok became the most-downloaded free app on the Apple App Store in the US, and also ranked first on Google Play over October. In light of recent viral meme trends and internet challenges, many of which sparked initially from TikTok, marketers are turning their attention towards the app and more importantly, its most popular influencers.
While TikTok has over 500 million monthly users, these 12 influencers have set themselves apart from the rest and currently rank as the Top 12 Most Popular TikTok Creators.
Loren Gray: (@lorengray) 30.8m fans
Loren’s 30+ million fans officially make her the most popular influencer in the TikTok community.
Baby Ariel: (@babyariel) 29.6m fans
This Gen Zer, best known as “Baby Ariel,” is an American singer and social media influencer. After rising to fame on TikTok, Ariel signed to Atlantic Records and began releasing her own original music.
Ariel also recently made headlines as one of the “most influential people on the internet” according to Time.
Kristen Hancher: (@Kristenhancher) 22.6m fans
While Kristen launched her stardom by sharing videos of her singing and dancing on YouNow, she eventually moved to Musical.ly/TikTok and quickly became one of the app’s most most popular creators.
Jacob Sartorius: (@jacobsartorius) 20.4m fans
This teen singer and internet personality rose to fame via TikTok by posting lip-syncing videos.
He has since launched his own singing career and has been romantically linked to Stranger Things Actress Millie Bobby Brown.
Gil Croes: (@gilmhercroes) 18.0m fans
Gil has channeled his internet fame towards modeling and acting. He was Aruba’s Social Media Star of 2015.
Flighthouse: (@flighthouse) 18.0m fans
Lead by 19-year-old CEO Jacob Pace and acquired by Create Music Group, this company is famous for sharing trending songs/remixes.
Zach King: (@zachking) 16.4m fans
Before moving to TikTok, Zachary “Zach” King originally rose to fame on Vine with his “digital sleight of hand” magic tricks. His illusions won him YouTube’s NextUp Creators contest in 2013 as well as millions of followers across social media.
He’s taken his tricks to print and recently released his first children’s book.
Jayden Croes: (@jaydencross) 15.6m fans
Though his following might be less than that of his older brother, Jayden’s generated his own unique fandom on both TikTok and Youtube.
The Dobre Twins: (@dobretwins) 15.6m fans
Lucas and Marcus Dobre-Mofid, known as The Dobre Twins, are the TikTok dynamic duo.
The Gen Z brothers rose to fame on Vine and later branched out to YouTube and TikTok. The dancers produce skits, pranks, gymnastic stunts and perhaps the most popular, lip-sync videos.
Liza Koshy: (@lizzza) 14.0m fans
Six years ago, Liza was a Vine star. Today, she’s one of TikTok’s top creators known for her comedic and lip-syncing videos.
Her work on YouTube has earned her multiple Streamy Awards and Teen Choice Awards.
Savannah Soutas: (@savvsoutas) 14.0m fans
This millennial mother of two got her start posting lip-syncing videos with her daughter Everleigh on TikTok. 14 million fans later, Savannah now makes YouTube videos with her husband, Cole, and daughters.
She also recently launched her own clothing boutique.
Annie LeBlanc: (@annieleblanc) 13.7m fans
Annie’s known for her singing, acting, and gymnastics skills and in 2018, she signed a deal to create content with Nickelodeon.