The Brief: A TikTok transition trend has creators posing with a shoe on their face and then showing them stepping down with elaborate outfits and makeup looks.

DEEP DIVE
This new TikTok trend shows people being stepped on by themselves. In these videos, which are often set to a remix of “Poker Face” by Lady Gaga, creators pose with a shoe on their face as if they’re being stepped on. Then, they transition to make it look like the person stepping on them is dressed-up version of themselves. Videos in this trend often have BDSM undertones or overtones.
Creators @sadbutdoll and @robwithablog have been credited for popularizing this trend in early 2021.
@sadbutdoll for every bottom that wanted me to step on them
@robwithablog shared a tutorial for a version set to “Maneater” by Nelly Furtado:
@robwithablog I suck a narrating #tutorial
Another variation of the trend is set to “Up” by Cardi B:
@annaxsitar it’s 9;30am
More examples:
@xcaitlin_warwickx If it’s not rough it isn’t fun. #fyp #alt #transformation #fypシ #xyzbca
@_cjma
While many participants in this trend use it to share thirst trap-style videos, others use the transition and depiction of power dynamics for unexpected and silly twists.
@whatsername1.0 Sorry to ruin the trend x (inspo: @sadbutdoll) #the #lord #has #arrived
@niamhadkins remember when i used to be too shy to take selfies in front of you @joeando
@fattest.nalgas this was out of my comfort zone 😀 #fyp
@lumpytoast did i do it did i win a trend