The Brief: Charcuterie board videos are growing in popularity on TikTok as people post beautifully styled snack plates along with jokes and memes.
Charcuterie Board TikTok
Photos and videos of elaborate charcuterie boards are popular on various social media platforms including Instagram, Pinterest, and Twitter. On TikTok, videos of these aesthetically impressive snack plates have their own unique styles. At the time of writing, videos associated with the hashtags #Charcuterie and #CharcuterieBoard have been viewed 195.7 million and 97.1 million times respectively.
A particularly popular style of video on the app shows people arranging cheese, cured meats, bread, crackers, fruit, and other snacks on boards with ASMR-style audio and visuals.
Fast food charcuterie boards where people elaborately lay out food from the drive-thru are also popular on TikTok.
It’s also common to see cottagecore charcuterie videos with the signature music, effects, and visual styles of the TikTok cottagecore genre.
Charcuterie Reaction Videos
A popular subgenre of charcuterie board TikTok features duets where people react to top videos. TikToker @daayne_n_simple is known for her enthusiastic charcuterie reaction videos.
In addition to posting tutorials and videos highlighting beautiful charcuterie boards, memes add silly sounds, unappetizing appetizers, and other twists to traditional charcuterie videos. These meme videos feature content like budget boards made of Lunchables and people mispronouncing charcuterie as “shark coochie.”