The Brief: Roddy Ricch's hit song "The Box" has been featured in over a million TikTok dance videos and skits.

“The Box” TikTok trend emerged after the hit hip hop song “The Box” by Roddy Ricch dropped in December 2019. Since the song was first posted on TikTok on December 9, it’s been used in the background over 1.5 million videos. Many videos include variations of a series of dance moves reminiscent of TikTok’s signature dance style. 
 “The Box,” a track on Roddy Ricch’s debut album “Please Excuse Me For Being Antisocial” has spent the past 4 weeks at the top of Billboard’s Streaming Songs chart. Its distinct squeaky vocal beat has been used in many TikTok skits to add a sinister tone or to reference squeaking. TikTok videos associated with the hashtag #TheBox have been viewed over 185 million times. 
The lyrics included in most TikTok clips go: 
Pullin’ out the coupe at the lot
Told ’em f**k 12, f**k SWAT
Bustin’ all the bales out the box
I just hit a lick with the box
Had to put the stick in a box, mmh
Pour up the whole damn seal, I’ma get lazy
@charlidamelioavani♬ The Box – Roddy Ricch

@joshrichardsSorry Bryce had to dance with your girl real quick 😬😂 addisonre♬ The Box – Roddy Ricch

@anthonycervin this video: me making a tiktok and then realizing that everyone was watching me and THEN getting called out by the teacher♬ The Box – Roddy Ricch

@avani🤠🤡😈👹😻😹👾♬ The Box – Roddy Ricch

@joshrichardsnessaabarrett theswayla♬ The Box – Roddy Ricch

@joshrichardsFirst morning at the new house luvanthony brycehall♬ The Box – Roddy Ricch

@benjikrolwhere am i♬ The Box – Roddy Ricch

@jeremyhutchinsmans really honked at me and scared the life out of me♬ The Box – Roddy Ricch

@zoelavernethis isn’t good but i had to leave 😂♬ The Box – Roddy Ricch