The Brief: The "Show Yourself 3 Januarys [sic] In A Row" TikTok trend sees creators sharing photos of how they've grown in the past three years.

Bluesquiggle
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The latest TikTok trend sees creators sharing photos of themselves from the last three Januaries in a row, typically 2021, 2020, and 2019. These videos are set to the TikTok viral unreleased track by Sza and TikTok’s text-to-speech automated voice saying, “Show yourself three Januarys [sic] in a row.”

There are over 270,000 videos linked to the audio. The associated hashtag #3JanuarysInARow has accumulated over 9.3 million views. This trend is also being referred to as the “3 Januarys [sic] Challenge.”

The audio is linked to @serena420blazemama’s Jan. 11 video. In it, she credits @bluntsandb00biesdawg for the idea.

https://www.tiktok.com/@bluntsandb00biesdawg/video/6916631847267060997?sender_device=pc&sender_web_id=6790176033137542661&is_from_webapp=v2&is_copy_url=0

https://www.tiktok.com/@serena420blazemama/video/6916653163219029253?sender_device=pc&sender_web_id=6790176033137542661&is_from_webapp=v2&is_copy_url=0

The trend is a popular one with some of the most-liked takes featuring major glow-ups and transformations. Some of these videos reveal TikTokers coming into their own and embracing who they really are.

https://www.tiktok.com/@thisayden/video/6918933319421938949?sender_device=pc&sender_web_id=6790176033137542661&is_from_webapp=v2&is_copy_url=0

Lil Nas X and Charli D’Amelio took part.

@lilnasx

#ColorCustomizer #greenscreen

♬ 3 Januarys challenge – Tik Toker

@charlidamelio

#greenscreen

♬ 3 Januarys challenge – Serena Purple

Actor Kyle Machlachlan, known for his roles in Atlantic Crossing, Twin Peaks, and Dune, even hopped on the trend, too.

@kyle_maclachlan

Anyone have a similar trajectory for their last three Januarys? 🤔 #3januarysinarow

♬ 3 Januarys challenge – Serena Purple