The Brief: The "Roxy, You Can Braid Girl " Tracee Ellis Ross TikTok trend sees creators recalling situations in which they've obnoxiously laughed at someone's joke to receive a desired outcome.
DEEP DIVE
TikTokers are recounting situations in which they’ve gone out of their way to laugh at someone’s joke in hopes of achieving a certain result as part of the Tracee Ellis Ross “Roxy, You Can Braid Girl ” TikTok trend. These videos began growing in popularity after Tracee Ellis Ross shared a video of herself overzealously complimenting her Black-ish style team on their 2020 Emmy’s win.
In the clip, Ross twirled swung her braid around herself while saying, “Ooh Roxy, Roxy, you can braid girl. Girl you can braid. You know what I’m saying,” in between inaudible noises and hysterical laughter. Her video received over 763,000 likes and 2.6 million views after it was posted on Sept. 18.
@traceeellisross Congrats to Araxi Lindsey & the #blackish hair team on their #Emmy win! S/N: Araxi can braid! S/S/N: I am not well. #fyp
At the time of publication, there are over 20,200 videos linked to Ross’ sound, many of which use the hysterical laughing noises to illustrate when creators have tried too hard to please someone in hopes of reaching a desired outcome.
Physics professor @Sutherlandphys poked fun at his students who laugh at his jokes in hopes of raising their grades. The video amassed over 846,000 likes and 2.2 million views.
@sutherlandphys appreciate it though
@Aniahjay’s video saw her enthusiastically compliment her stylist despite hating her hair new hairstyle. The video garnered over 129,000 likes and 425,000 views.
@aniahjay
@Kohlskash_’s video took aim at the issue of officers disproportionately killing Black people. The TikTok saw him trying to please a police officer by laughing at their jokes to avoid becoming another victim and subsequent hashtag.
@kohlskash_ euphoric might delete. Prob offensive
Other takes:
@controluraunties #HelloFall#ClosetTour#fyp im so bored😭 I’m trying to post everyday tho
@rickaelll @challxn you’re such a funny cool  awesome cool beautiful young black women, I love your videos so much you beautiful cool awesome cool awesome