The Brief: TikTokers are sharing the different thoughts that pop-up in their heads as part of a new trend.

Bluesquiggle
DEEP DIVE

The latest TikTok trend has creators sharing the random thoughts that run through their minds at any given moment. These videos are marked by a computer-generated voice reading their thoughts aloud as they pop-up simultaneously with on-screen text. These videos are intended to be funny and relatable. They began appearing on TikTok around mid-December. Some of these videos are performed to Mrs. Magic “Strawberry Guy.” There are over 122,000 videos linked to the sound. Some of them are part of this trend.

A staple of #BimboTok is the self-proclaimed proud bimbo Chrissy Chlapecka. She gave her followers a peek of the thoughts that pop into her head throughout the day. They ranged from sparkles and glitter to capitalism and politics. The video garnered over 384,000 likes and 846,000 views.

@chrissychlapecka

thoughts with chrissy #ihatecapitalism #bimbo #ily #hi

♬ original sound – chrissy

@Mayochako’s video saw her contemplating working at a desk for another 40 years, before considering competing on reality dating show The Bachelor. This TikTok garnered over 21,000 likes and 131,000 views.

@mayochako

Tuesday morning thoughts #thebachelorette #thebachelor

♬ mrs magic – eggs☔︎︎♒︎

Music producer @Ladler’s video revealed the ups and downs of pursuing a creative career. It amassed over 37,000 likes and 167,000 views.

@ladler

making music be like… 🥲 #fyp

♬ mrs magic – eggs☔︎︎♒︎

Other takes:

@yungmiyoshi

my brain 4 no reason✨ #fyp #foryou #bayarea #cali #VivaCleanHacks #MakeItVogue #GoodMorning #TheProm #MONCLERBUBBLEUP #mybrain #help #viral

♬ mrs magic – eggs☔︎︎♒︎

@lmaoojoanna

my mind at least once a day

♬ mrs magic – eggs☔︎︎♒︎