The Brief: #Over40 on TikTok is an online community for people who are in their 40s that way the content used under the hashtag relates to that age demographic.
DEEP DIVE
Similar to #Over30 on TikTok, #Over40 appeals to those who are in their 40s.
The content on TikTok that is for people #Over40 has nearly half a billion views on the social media platform. 40-year-old TikTokers using the hashtag have built a strong online presence for adults who enjoy watching content for their age group.
#Over40 on TikTok
@perfectlyflawed_73##justforfun ##imnottooold ##datenight ##over40 ##fyp ##fotyourpage
@bossbodylifeOver40 Ladies? We can be sexy, empowered, and fit ##momlife ##momsbelike ##ladiesoftiktok ##onefortheladies ##xyzbca ##myinstaxshoutout ##californiagirls
@saraht1313##over40momclub ##momover40 ##momof4 ##fyp ##momsoftiktok ##doitagain ##quarantinelife
@dadofteenagers78##genx I won’t tell you to F$%k off, just don’t piss me off. ##over40 ##over40club ##veteran ##military ##texas ##70s ##married ##fyp ##leftonread
@shannonweaver_Over 40 club and it shows! 😂😂 oh well I tried to hit the beat🤷♀️##canttouchthis ##PlayWithLife ##0ver40
@sarahperkins707##welcometotiktok ##addicted ##genx ##over40 ##newtotiktok ##addictedtotiktok
@hotmessmommaof4##facts ##addicted ##foryoupag ##foryoupage ##mom ##momlife ##realhousewivesoftiktok ##over40 ##over40club ##coffeetime ##tiktok ##tiktok ##viral ##likethisvideo