The Brief: #Over20 on TikTok is a hashtag that showcases different aspects within a certain age demographic whether that be framed around that age group's cultural trends, upbringing, or age-appropriate content.
DEEP DIVE
TikTok has several hashtags that showcase different aspects within each specific age group.
One of these tags is for users who are #Over20. The TikTok hashtag is catered towards people who are in their 20s so the content relates to their age group or the pop culture trends that they were accustomed too while growing up. Some TikTokers use the “Over 20” hashtag to showcase more explicit content or videos that are appropriate for people in their 20s.
#Over20 can be interpreted in many different ways by TikTokers. The overall intention is to distribute content that would appeal to the age demographic that hashtag states. The #Over20 TikTok community has nearly 11 million views while the social media platform’s audience is primarily people under 34.
#Over20 on TikTok:
@alyssakimberGirls- bet I can guess your middle name in 4 tries👀 ##boredathome ##girlythings ##girlcheck ##over30 ##over20 ##fyp ##foryou ##xyzcba ##magictrick ##foryoupage
@elle_kaeOver 25 club say heyyyyy 😬❤️ ##fyp ##dojacat ##over25 ##over20 ##MakeTheLeap
@katy.amezcuaYOU DONT UNDERSTAND ##distancedance ##quarantinelife ##over20 ##tiktokcomedy ##reallifeathome ##kyliejenner ##fashionblogger ##kardashianchallenge
@juliamfrankkidding but not ##kidding ##fyp ##single ##singlelife ##weloveit ##singlechallenge ##over20 ##imlit ##goodtimes ##fun ##person ##lmk ##happy ##girl ##singlegirl ##ok
@spritzandspiceThree ways to chase a tequila shot! ##cocktails ##cocktailrecipes ##collegememories ##keepingbusy ##mixology ##workdistractions ##over20 ##over30
@mayamaariaIf you know me and see my tik toks lets never talk about it … ##over20 ##fyp ##foryou ##toronto ##dance ##dancechallenge ##foryoupage
@lizzybabes719##adultingishard ##sleep ##over20 ##foryoupage ##foryou
@dani_gravaceo of being born before 2000 ##genz ##xyzbca ##quarantine ##thedrop ##milennials ##millennials ##over21 ##over25 ##over20 ##comedy ##teen