The Brief: The "Now Look At This" TikTok trend features funny, embarrassing, and/or bizarre video clips.

Bluesquiggle
DEEP DIVE

TikTokers are taking part in the “Now Look At This TikTok” trend which sees creators sharing funny, embarrassing, and/or bizarre video clips. These TikToks are typically marked by creators lip-syncing to the line “Now, look at this” from Kid Cudi’s “Day ‘N’ Nite,” before sharing the comical or strange video. There are over 235,000 videos linked to the audio. The associated hashtag #NowLookAtThis has accrued over 507 million views and is featured on TikTok’s Discover page.

One of the most popular videos in the trend revealed what behind-the-scenes of a very popular 2000s vampire-werewolf movie looked like. It garnered over 4.5 million likes and 21.6 million views.

@hollyauna

#twilight #jacobblack #bellaswan #nowlookatthis #edwardcullen

♬ Now look at this . . . – UkuleleGuy

Here’s an adorable take for animal lovers.

@ak_mermaid

Look at this tiny little man 💙 #fyp #seal #cute #Alaska #ringedseal

♬ Now look at this . . . – UkuleleGuy

For those of you who think a few half-drank water bottles around your room is a problem, you won’t after you “look at this” TikTok.

@matthewsieverin

Trash=treasure🤑 @joismymiddlename #Coming2America #trashcar #thatonefriend

♬ Now look at this . . . – UkuleleGuy

More takes:

@badchkamm

Happy birthday 🥳 #comedy #funny #fyp #4u

♬ Now look at this . . . – UkuleleGuy

@mclovinsbootysweat

my fav video ever

♬ Now look at this . . . – UkuleleGuy

@prithika.chowdhury

Are you looking #fyp #foryou #foryoupage

♬ Now look at this . . . – UkuleleGuy