The Brief: The "Now Look At This" TikTok trend features funny, embarrassing, and/or bizarre video clips.
DEEP DIVE
TikTokers are taking part in the “Now Look At This TikTok” trend which sees creators sharing funny, embarrassing, and/or bizarre video clips. These TikToks are typically marked by creators lip-syncing to the line “Now, look at this” from Kid Cudi’s “Day ‘N’ Nite,” before sharing the comical or strange video. There are over 235,000 videos linked to the audio. The associated hashtag #NowLookAtThis has accrued over 507 million views and is featured on TikTok’s Discover page.
One of the most popular videos in the trend revealed what behind-the-scenes of a very popular 2000s vampire-werewolf movie looked like. It garnered over 4.5 million likes and 21.6 million views.
@hollyauna #twilight #jacobblack #bellaswan #nowlookatthis #edwardcullen
Here’s an adorable take for animal lovers.
@ak_mermaid Look at this tiny little man 💙 #fyp #seal #cute #Alaska #ringedseal
For those of you who think a few half-drank water bottles around your room is a problem, you won’t after you “look at this” TikTok.
@matthewsieverin Trash=treasure🤑 @joismymiddlename #Coming2America #trashcar #thatonefriend
More takes:
@badchkamm
@mclovinsbootysweat my fav video ever
@prithika.chowdhury Are you looking #fyp #foryou #foryoupage