The Brief: Creators can now react and respond to comments on their videos with the "Reply To" editing effect.
DEEP DIVE
A new feature on TikTok allows creators to reply to comments in videos. With this reply effect, TikTokers can highlight a comment from one of their past videos and share their reaction to it.
As the comments on TikTok videos are varied, videos that use this effect react to hate comments, suggestions, compliments, and more. This effect first became available in April 2020.
The feature automatically tags the person who made the comment, allowing it to be used as a way for creators to interact with and respond to questions from fans. TikTokers also have the option to reply to their own comments they’ve made on other people’s videos.
@dixiedamelio Reply to @dixiedamelio lmk plz
@lilpapiclowngirl Reply to @itscameron
@chloesancarlos Reply to @._.__.__._.___ ngl I laughed when I read it the first time😔🤭
@custisblue Reply to @alanna.travis 🖤 #foryou
@julianobro Reply to @sofia_latt