The Brief: The "I Know You Use Me For" trend is marked by creators dressing like stereotypical nerds (glasses, pigtails, etc.) before transitioning into individuals who are conventionally attractive and confident in who they are.

DEEP DIVE
The ultimate nerdy glow-up is happening on TikTok as part of the “I Know You Use Me For” trend. It basically sees creators dressing like stereotypical nerds (glasses, pigtails, etc.) and displaying nervous and quirky behavior. On-screen text reads “I know you use me for my home/work,” before they transition into confident and charismatic individuals.
The trend began growing in popularity in early February. These videos are performed to Justin Timberlake’s “Rock Your Body.” There are over 370,000 videos linked to the audio on TikTok.
Just let me rock you
Till the break of day
Dance with meTalk to me boy
No disrespect, I don’t mean no harm
The trend began growing in popularity in early February. Many creators have attributed their inspiration to @Notryen’s Feb. 6 video.
@playboyryen nah i’m kidding there is no emma, just wanted to be part of the trend
@blakesdailybread This is your sign to expect the unexpected
These videos have caught the eye of admirers on Twitter, as well, receiving a number of likes, retweets, and QRTs. Many replies and QRTs are comprised of Twitter users simping over these geeks turn chic.
This one too pic.twitter.com/WV2fjbKubD
— gorilla glue grip grussy 🔗 (@AmariBailey) February 17, 2021
Other takes:
@baysbadankadonk usually i’m the one asking for homework tbh #fyp
@euninunu study buddy? #fyp