The Brief: The growling trend on TikTok sees creators snarling at the camera.

Bluesquiggle
DEEP DIVE

TikTokers are feeling a little fierce and growling at the camera as part of a new trend. These videos are typically marked by creators reacting as if someone (or something) has growled at them very loudly. They then snarl back at the figure. The accompanied on-screen text likens this battle of the barks to various scenarios, many of which revolve around dating or BDSM for the #FreakTok community.

This trend has international appeal and is being performed by creators from around the world. The audio is linked to over 50,000 videos on the app.

The first video using the sound traces back to @n._hanna. Her captions are in Russian and roughly translate to “When a man has hard temper, but you not sugar,” according to Google Translate. It appears as if she is implying she’s not so sweet, hence her growling back.

growling trend tiktok
TikTok/ n._hanna
@n._hanna

♬ оригинальный звук – n._hanna_

Videos shared after it followed suit, with many others using the audio to represent the power dynamics in their current or future relationships.

@christaallen

manifesting this.

♬ оригинальный звук – n._hanna_

Others used the audio to illustrate the power dynamics between a sub and dom when taking part in BDSM activities.

@kayyybearxo

rawr 🦁 #BiggerIsBetter #DontSweatIt #fyp #foryou #kinktok

♬ оригинальный звук – n._hanna_

I’m not totally sure what’s going on here, but it looks like this unlikely pair are taking turns singing, if you can call it that.

https://www.tiktok.com/@kamil.vines/video/6942819361375669506?_d=secCgYIASAHKAESMgow0qHz9Zei95UwDDsj77w5Y7%2Fa6fhn%2BKaRbP2yjsRIt9Qu6EDrvfsXgHhkkOmuywn4GgA%3D&language=en&sec_user_id=MS4wLjABAAAADct_ib0QHkDWnpIK7jUNX_6nQECQMKbrJaCI4UfEsZoahcaLmJByTUpFXY5rahx3&share_link_id=4732149F-D1E0-4AAD-A395-83BDB3867401&share_music_id=6936135965681404674&tt_from=copy&u_code=d49h00i6359ab3&user_id=6649410803609911302&utm_campaign=client_share&utm_medium=ios&utm_source=copy&source=h5_m&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6925834961185490438

More takes:

https://www.tiktok.com/@cubancigar0/video/6942267675015941382?_d=secCgYIASAHKAESMgow0qHz9Zei95UwDDsj77w5Y7%2Fa6fhn%2BKaRbP2yjsRIt9Qu6EDrvfsXgHhkkOmuywn4GgA%3D&language=en&sec_user_id=MS4wLjABAAAADct_ib0QHkDWnpIK7jUNX_6nQECQMKbrJaCI4UfEsZoahcaLmJByTUpFXY5rahx3&share_link_id=4732149F-D1E0-4AAD-A395-83BDB3867401&share_music_id=6936135965681404674&tt_from=copy&u_code=d49h00i6359ab3&user_id=6649410803609911302&utm_campaign=client_share&utm_medium=ios&utm_source=copy&source=h5_m&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6925834961185490438