The Brief: A series of dance moves set to Doja Cat's song "Say So" went viral on TikTok in December 2019.

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After Doja Cat broke the internet with the #MooChallenge inspired by her song “Mooo!” her music has gone viral on TikTok in the form of a dance challenge to the song “Say So.”

The dance was developed by TikToker Haley Sharpe who uses the handle @yodelinghaley. “Say So” has been featured in over 9 million TikTok videos, many of which show people performing @yodelinghaley’s choreography. Videos associated with the hashtag #SaySo have been viewed over 154 million times and the hashtag #SaySoChallenge has received over 76 million views.

@yodelinghaleyand here’s the dance🤪🥰 and THANK YOU FOR 10 MILLION HEARTS OMG THAT’S CRAZY♬ Say So – Doja Cat

Dances are set to a clip of the song which includes the following lyrics:

Why don’t you say so?
Didn’t even notice, no punches there to roll with
You got to keep it focused, you want it, say so

The dance consists of a series of arm and hip moments. As laid out in this tutorial, several of the moves correlate directly with the lyrics including a punching movement and an arm roll.

@maskedancetutorials2 video of the day..🤔🤫🤭 #fyp #foryou #foryoupage #4u #dojacat #sayso #dance #masked #winterbreak #SpotifyWrapped #genieinabottle♬ Say So – Doja Cat

#SaySoChallenge On TikTok

@charlidameliosorry i know i do this dance a lot but i love it and yodelinghaley♬ Say So – Doja Cat

@demiskinnerI think im officially the tallest person to do this trend!?!?! #sayso #windy #scary♬ Say So – Doja Cat

@bradmondonycMe feeling threatened to keep up with the 16 year old dancing trends #dojacat #sayso #foryou #turnitup♬ Say So – Doja Cat

@goddessscaseyI have so much energy rn 😁 #sayso #fyp #icantdance♬ Say So – Doja Cat

@treclementsvibe check😍 dc: yodelinghaley♬ Say So – Doja Cat

@avani100% with bae 😛 annieleblanc ( dc: yodelinghaley )♬ Say So – Doja Cat