The Brief: TikTokers are writing encoded messages to their viewers as part of the #DayAndNight TikTok trend.


The #DayAndNight TikTok trend sees creators leaving not-so-hidden messages in their videos. Typically, these videos feature black and white on-screen text, before the creator turns off the lights white text is left, revealing the secret message. These videos are intended to be amusing and/or funny.

These videos are performed to Kid Cudi’s “Day ‘N’ Night.” There are over 202,000 videos linked to the audio on the app. The associated hashtag #DayAndNight has accrued over 123 million views.


I think I’m first but surely finish last, last

‘Cause day and night

@Annaxsitar’s video holds a hilarious message for her friend.


hey bestie hey bestie hey bestie ✨ inspo @chrisquashie & @claraandherself

♬ Day ‘N’ Nite (nightmare) – Kid Cudi

This video by @yaboyservy is meant for viewers to send to their siblings. It sees him strike the two-fingers-pointed-at-your-inner-arm pose associated with the “It Started With A Hey” trend.

Some TikToks take the trend a bit further by adding graphics.

Other takes:


a very strong message πŸ˜” #fyp

♬ Day ‘N’ Nite (nightmare) – Kid Cudi