The Brief: TikTokers are writing encoded messages to their viewers as part of the #DayAndNight TikTok trend.

Bluesquiggle
DEEP DIVE

The #DayAndNight TikTok trend sees creators leaving not-so-hidden messages in their videos. Typically, these videos feature black and white on-screen text, before the creator turns off the lights white text is left, revealing the secret message. These videos are intended to be amusing and/or funny.

These videos are performed to Kid Cudi’s “Day ‘N’ Night.” There are over 202,000 videos linked to the audio on the app. The associated hashtag #DayAndNight has accrued over 123 million views.

Lyrics:

I think I’m first but surely finish last, last

[Chorus]
‘Cause day and night

@Annaxsitar’s video holds a hilarious message for her friend.

@annaxsitar

hey bestie hey bestie hey bestie ✨ inspo @chrisquashie & @claraandherself

♬ Day ‘n’ Nite – Kid Cudi

This video by @yaboyservy is meant for viewers to send to their siblings. It sees him strike the two-fingers-pointed-at-your-inner-arm pose associated with the “It Started With A Hey” trend.

@yaboyservy

Send this to the UGLY SIBLING πŸ‘€ #fyp

♬ Day ‘n’ Nite – Kid Cudi

Some TikToks take the trend a bit further by adding graphics.

@suburbangothchick

this says a lot about society #criminalminds #cm

♬ Day ‘n’ Nite – Kid Cudi

Other takes:

@spicyferntree

@ you

♬ Day ‘n’ Nite – Kid Cudi

@indecisivejack

a very strong message πŸ˜” #fyp

♬ Day ‘n’ Nite – Kid Cudi

@whatskatie

♬ Day ‘n’ Nite – Kid Cudi