The Brief: TikTokers are writing encoded messages to their viewers as part of the #DayAndNight TikTok trend.

Bluesquiggle
DEEP DIVE

The #DayAndNight TikTok trend sees creators leaving not-so-hidden messages in their videos. Typically, these videos feature black and white on-screen text, before the creator turns off the lights white text is left, revealing the secret message. These videos are intended to be amusing and/or funny.

These videos are performed to Kid Cudi’s “Day ‘N’ Night.” There are over 202,000 videos linked to the audio on the app. The associated hashtag #DayAndNight has accrued over 123 million views.

Lyrics:

I think I’m first but surely finish last, last

[Chorus]
‘Cause day and night

@Annaxsitar’s video holds a hilarious message for her friend.

@annaxsitar

hey bestie hey bestie hey bestie ✨ inspo @chrisquashie & @claraandherself

♬ Day ‘N’ Nite (nightmare) – Kid Cudi

This video by @yaboyservy is meant for viewers to send to their siblings. It sees him strike the two-fingers-pointed-at-your-inner-arm pose associated with the “It Started With A Hey” trend.

https://www.tiktok.com/@yaboyservy/video/6934898277099916550?_d=secCgYIASAHKAESMgowAZGA9rSrqcCjzKMWROWaz46hNXvGucREXczCNFIIe8fcxq0pnfNi8i17JgC9sQwgGgA%3D&language=en&name=dayandnight&sec_user_id=MS4wLjABAAAADct_ib0QHkDWnpIK7jUNX_6nQECQMKbrJaCI4UfEsZoahcaLmJByTUpFXY5rahx3&share_challenge_id=41860&share_link_id=0D20E97C-C435-4FA4-AB14-A5D1B6BD85A0&tt_from=copy&u_code=d49h00i6359ab3&user_id=6649410803609911302&utm_campaign=client_share&utm_medium=ios&utm_source=copy&source=h5_m&is_copy_url=0&is_from_webapp=v1&lang=en&sender_device=pc&sender_web_id=6925834961185490438

Some TikToks take the trend a bit further by adding graphics.

https://www.tiktok.com/@suburbangothchick/video/6934115999717264646?sender_device=pc&sender_web_id=6925834961185490438&is_from_webapp=v1&is_copy_url=0

Other takes:

https://www.tiktok.com/@spicyferntree/video/6934424891760463110?_d=secCgYIASAHKAESMgowAZGA9rSrqcCjzKMWROWaz46hNXvGucREXczCNFIIe8fcxq0pnfNi8i17JgC9sQwgGgA%3D&language=en&name=dayandnight&sec_user_id=MS4wLjABAAAADct_ib0QHkDWnpIK7jUNX_6nQECQMKbrJaCI4UfEsZoahcaLmJByTUpFXY5rahx3&share_challenge_id=41860&share_link_id=0D20E97C-C435-4FA4-AB14-A5D1B6BD85A0&tt_from=copy&u_code=d49h00i6359ab3&user_id=6649410803609911302&utm_campaign=client_share&utm_medium=ios&utm_source=copy&source=h5_m&is_copy_url=0&is_from_webapp=v1&lang=en&sender_device=pc&sender_web_id=6925834961185490438

@indecisivejack

a very strong message πŸ˜” #fyp

♬ Day ‘N’ Nite (nightmare) – Kid Cudi

https://www.tiktok.com/@whatskatie/video/6933708357240884485?_d=secCgYIASAHKAESMgowAZGA9rSrqcCjzKMWROWaz46hNXvGucREXczCNFIIe8fcxq0pnfNi8i17JgC9sQwgGgA%3D&language=en&name=dayandnight&sec_user_id=MS4wLjABAAAADct_ib0QHkDWnpIK7jUNX_6nQECQMKbrJaCI4UfEsZoahcaLmJByTUpFXY5rahx3&share_challenge_id=41860&share_link_id=0D20E97C-C435-4FA4-AB14-A5D1B6BD85A0&tt_from=copy&u_code=d49h00i6359ab3&user_id=6649410803609911302&utm_campaign=client_share&utm_medium=ios&utm_source=copy&source=h5_m&is_copy_url=0&is_from_webapp=v1&lang=en&sender_device=pc&sender_web_id=6925834961185490438