The Brief: TikTokers are writing encoded messages to their viewers as part of the #DayAndNight TikTok trend.
The #DayAndNight TikTok trend sees creators leaving not-so-hidden messages in their videos. Typically, these videos feature black and white on-screen text, before the creator turns off the lights white text is left, revealing the secret message. These videos are intended to be amusing and/or funny.
I think I’m first but surely finish last, last
‘Cause day and night
@Annaxsitar’s video holds a hilarious message for her friend.
hey bestie hey bestie hey bestie ✨ inspo @chrisquashie & @claraandherself
Send this to the UGLY SIBLING 👀 #fyp
Some TikToks take the trend a bit further by adding graphics.
a very strong message 😔 #fyp