The Brief: TikTokers are writing encoded messages to their viewers as part of the #DayAndNight TikTok trend.
DEEP DIVE
The #DayAndNight TikTok trend sees creators leaving not-so-hidden messages in their videos. Typically, these videos feature black and white on-screen text, before the creator turns off the lights white text is left, revealing the secret message. These videos are intended to be amusing and/or funny.
These videos are performed to Kid Cudi’s “Day ‘N’ Night.” There are over 202,000 videos linked to the audio on the app. The associated hashtag #DayAndNight has accrued over 123 million views.
I think I’m first but surely finish last, last
[Chorus]
‘Cause day and night
@Annaxsitar’s video holds a hilarious message for her friend.
@annaxsitar hey bestie hey bestie hey bestie ✨ inspo @chrisquashie & @claraandherself
This video by @yaboyservy is meant for viewers to send to their siblings. It sees him strike the two-fingers-pointed-at-your-inner-arm pose associated with the “It Started With A Hey” trend.
@yaboyservy Send this to the UGLY SIBLING 👀 #fyp
Some TikToks take the trend a bit further by adding graphics.
@suburbangothchick this says a lot about society #criminalminds #cm
Other takes:
@spicyferntree @ you
@indecisivejack a very strong message 😔 #fyp
@whatskatie