The Brief: The #CuddleChallenge, also known as, Cuddle With Your Toddler TikToks, call for parents to film their kids' reactions when they snuggle with them.
DEEP DIVE
The #CuddleChallenge Toddler Edition sees parents interrupting their kids as they watch their favorite cartoons by cuddling with them. Their kids’ reactions are priceless. The trend began growing in popularity on TikTok on July 29. Typically parents will lay their head on their child’s lap while they’re watching their favorite cartoons. The associated hashtag #CuddleChallenge has over 1.1 million views. Though, previous cuddle challenges involving significant others are also associated with this hashtag, too.
These videos are performed to James Blake’s cover of Frank Ocean’s “Godspeed.” There are over 337,000 videos linked to the sound. Granted, other heart-warming TikTok challenges and videos are set to this sound, too.
Regardless, the challenge is making its way from TikTok to Twitter, indicating a budding trend.
I wanted to try that new tiktok trend 🤣 cuddle with your toddler while they watch tv & see what they do lol he put his arm over my neck 🥰 pic.twitter.com/7rwqhXOXTm
— Jay 🌺🤙🏼 (@jadalynleilani) July 31, 2020
TikToker @Cocorocha’s video captured the sweetest smile from her son. The stirring clip received over 2.1 million likes and 8.6 million views.
@cocorocha So much love for my little man. #iverconran #toddler #momsoftiktok #babiesoftiktok
@Nickandsienna’s video featured Sienna giving her dad a huge hug garnered over over 1.2 million likes and 5.8 million views.
@nickandsienna My love💙🥺 #siennarose #MyBFF
More videos:
@tayandthetwins Really didn’t expect this reaction 🥺 #cuddlechallenge #toddler #mom #parenting #challenge #MyBFF #fyp #ChiliDogYum #foryou
@queen_goldi_locks Only if she’s hungry will she kick me away 😂😂 #cuddlechallenge #daughterlove
@lisa.m92 Tried it with my 8month old ♥️ #LookalikeEdit #babyedition #cuddling #loveher #babygirl #mommydaughter #fypシ #cuddlechallenge