The Brief: The "Covering My Ears" trend on TikTok is marked by creators sharing scenarios in which they've tuned out other people's opinions, as well as toxic thoughts.

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DEEP DIVE

The “Covering My Ears” TikTok trend sees creators sharing instances in which they’ve tuned out other people’s thoughts and opinions about something in their lives.  This trend is set to Naughty Boy’s “La La La” ft. Sam Smith.

There are over 270,000 videos linked to the audio on the app.

Lyrics:

But when you read your speech, it’s tiring
Enough is enough
I’m covering my ears like a kid
When your words mean nothing, I go la lala
These videos are covering a number of different of topics. This one is for those who wear school uniforms.
@i_sheinhouseNever complain again♬ оригінальний звук – Zlata Slow20

There’s also this one about unsolicited dating advice.

@yinyangelinathe age gap made me cringe for a while but…. i have no regrets 😭🤣♬ оригінальний звук – Zlata Slow20

Some of these videos were made with the intention of drawing attention to mental health.

https://www.tiktok.com/@naniidiorrr/video/6951172643991162118?sender_device=pc&sender_web_id=6925834961185490438&is_from_webapp=v1&is_copy_url=0

@idkimalivenotreally

#fyp #xyzbca #sad #foru

♬ оригінальний звук – Zlata Slow20

Other takes:

@yo_newgf

can’t lose my bestfriends:(#fyp #foryoupage

♬ оригінальний звук – Zlata Slow20

@trapbunniebubbless

#fyp #funny #trending #viral #pretty #girly #rich #happy #fun #xycbca

♬ оригінальний звук – Zlata Slow20