The Brief: The "Covering My Ears" trend on TikTok is marked by creators sharing scenarios in which they've tuned out other people's opinions, as well as toxic thoughts.

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DEEP DIVE

The “Covering My Ears” TikTok trend sees creators sharing instances in which they’ve tuned out other people’s thoughts and opinions about something in their lives.  This trend is set to Naughty Boy’s “La La La” ft. Sam Smith.

There are over 270,000 videos linked to the audio on the app.

Lyrics:

But when you read your speech, it’s tiring
Enough is enough
I’m covering my ears like a kid
When your words mean nothing, I go la lala
These videos are covering a number of different of topics. This one is for those who wear school uniforms.