The Brief: The BTS "Butter" TikTok challenge sees creators stepping from side to side and body rolling.

Bluesquiggle
DEEP DIVE

BTS’s “Butter” is taking over TikTok. The track is infectious and it’s sparked a new TikTok dance challenge. The dance performed by the popular K-pop group is marked by creators stepping from side to side and body rolling. The song includes lyrics that describe some fancy footwork, which the band performs in the music video.

The associated hashtag #ButterChallenge has over 6.9 million views and #BTS_Butter has over 249 million views. The audio on the app is linked to over 457,000 videos.

Lyrics:

Side step, right, left to my beat
High like the moon, rock with me, baby
Know that I got that heat
Let me show you ’cause talk is cheap
Side step, right, left to my beat
Get it, let it roll

TikTokers are now sharing their best rendition of the infectious dance number. @Fujicov lets it all go on a rooftop after eating a cube of butter.

@fujicov

I love this song omg🥺🧈 #bts #butter #btsbutter #butterbts #kpop #dance #butterchallenge #btsbutterchallenge #bts_butter_challenge #방탄소년단

♬ Butter – 방탄소년단 (BTS)

Absolutely loving the vibes in this take.

https://www.tiktok.com/@bini_sheena/video/6966912792469261570?sender_device=pc&sender_web_id=6964507285922645509&is_from_webapp=v1&is_copy_url=0

This performance by professional rhythmic gymnast @elenashinohara is worthy of a gold medal.

@elenashinohara

Butter 🧈 X RG @bts_official_bighit #BTS #BTS_butter #smoothlikebutter #ribbon #rhythmicgymnastics

♬ Butter – 방탄소년단 (BTS)

There’s even a tutorial to help you side step, right, left to the beat.

@boymeetsale

#BUTTER tutorial, mirrored and 60% speed! comment w/ any questions ☺️ #BTS_butter #butterchallege #buttertutorial #kpopdancetutorial

♬ Butter – 방탄소년단 (BTS)

This is a totally different kind of “Butter” routine, but it is impressive and deserves some recognition.

@gil_liany

@bts_official_bighit #bts #army #방탄소년단

♬ Butter – 방탄소년단 (BTS)

@elenashinohara

Butter 🧈 X RG @bts_official_bighit #BTS #BTS_butter #smoothlikebutter #ribbon #rhythmicgymnastics

♬ Butter – 방탄소년단 (BTS)