The Brief: The "B*tches, I Got B*tches" TikTok trend sees creators sharing their insecurities, fears, obsessions, and silly memories performed to Ugly God's "I Got B*tches" mixed into Lorde's "Ribs."

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DEEP DIVE

The latest trend on TikTok sees creators using on-screen text and using the word “b*tches” as an acronym. The creator typically stands in a edgy fashion, as if to imply they are very cool and can get a lot of women. Creators then use the letters in “b*itches” to share a silly moment, their insecurities, or even their fears. These videos are intended to be funny.

The trend began growing in popularity in early November. It is performed to Ugly God’s “I Got B*tches” cut into Lorde’s “Ribs.” There are over 113,000 videos linked to the sound.

Ugly God “I Got B*tches” Lyrics:

I got b*tches off the xans

Lorde “Ribs” Lyrics:

This dream isn’t feeling sweet
We’re reeling through the midnight streets
And I’ve never felt more alone
It feels so scary, getting old

The trend traces back to @Talonbuzbee’s Oct. 26 TikTok. In the beginning he claimed to have “b*tches,” before he used the “B” and “I” to reveal he actually has bad grades and a fear of losing his childhood. The video garnered over 764,000 likes and 2.4 million views.

@talonbuzbee

YUUUUP #foryou #paintok #viral

♬ original sound – Talon πŸ˜€

The trend has been adapted by many creators who revealed their fears, issues, and other problems.

These girls have a Chili’s obsession.

@marecurry

hey @meghanl_11 Chili’s soon??

♬ original sound – Talon πŸ˜€

This guy has an uncontrollable peeing problem. The video is very reminiscent of May 2020’s “Pee Your Pants” challenge.

@bigyuyu17

I. Need. Help.πŸ˜”

♬ original sound – Talon πŸ˜€

Many of these videos feature pets, too.

This cat is scared of the vacuum.

@emsushi

Please watch.. prayers #WeekendVibes #cat #trending #fyp #tiktoktrend #foryou

♬ original sound – Talon πŸ˜€

This hamster has suicidal tendencies.

@user567436780

my type of guy 🀩 #foryoupage #fyp #fypγ‚· #hamster #ForYou /// also, idea credits: @1_smell_l1ke_beef πŸ™‚

♬ original sound – Talon πŸ˜€

And, this dog got cremated?! πŸ˜₯

@jaelyntomoletz

♬ original sound – Talon πŸ˜€