The Brief: The #BackPocketChallenge on TikTok has women filming from the back pocket of their pants to record people checking them out.

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DEEP DIVE

By placing their phones in their back pockets with the camera on, women are sharing evidence of how many people (mostly men) stare at their butts in the #BackPocketChallenge on TikTok. This challenge invites people to see how other people look at them and their bottoms by putting their phone in their back pocket and then walking around a public place like a store.

@seriouslysona

This trend is so funny so i thought id try itπŸ˜… #fyp #distorted #greenscreen #xyzbca

♬ you would not believe your eyes – mr.mealtica

While some passersby caught looking may just be glancing, or already facing that direction, some more obvious onlookers have been caught staring, and even taking pictures. The comments sections of these videos include other women commiserating about the objectification they face from men. Other commentators question if people were actually staring at their butts or looking at their phones hanging out of their pockets.

@luhluci

Faith in humanity lost #fypγ‚·

♬ you would not believe your eyes – mr.mealtica

At the time of writing, videos associate with the hashtag #BackPocketChallenge have been viewed over 48 million times on TikTok. Some iterations of this trend take a jokier approach, filming their dogs’ reactions or adding photos of heartthrob celebrities into the mix of people staring at them. These videos are often set to a remix of the song “Fireflies” by Owl City that repeats the line “you would not believe your eyes.”

@brittanyjade___

the last one though. πŸ˜†πŸ˜³πŸ™ˆ #backpocketchallenge

♬ you would not believe your eyes – mr.mealtica

@shorttweakerr

Ahhh Walmart πŸ™ƒ #fyp #foryoupage #backpocketchallenge #walmart

♬ you would not believe your eyes – mr.mealtica

@andra___tch

#greenscreen #backpocketchallenge #foryoupage #foryou

♬ you would not believe your eyes – mr.mealtica

@laurenrumm

#greenscreen no way #PerfectAsIAm #SoAwkward #RockinCollege #4u #foryou #fyp #backpocketchallenge

♬ Money Trees – Kendrick Lamar

@mynamedube

Am I flattered or creeped idk πŸ™ƒ#greenscreen #4u #backpocketchallenge #TodayYearsOld

♬ Hood Baby – Kbfr

Comedic takes:

@dominiquejeffersonn

CEO of having too much time on my hands #greenscreenvideo #greenscreen #backpocketchallenge

♬ Supalonely (feat. Gus Dapperton) – BENEE

@morrone.riley

Is he still a good boy? #greenscreen #backpocketchallenge #foryou #fyp

♬ juless – edits.a.r

@juana_cruises

My long ass hair was in the way lol #backpocketchallenge #phoneinbackpocketchallenge #anditwentlike

♬ Chaotic Life audio – thatsjustchris