The Brief: Samsung's rejected virtual assistant Samantha (Sam for short) is becoming a popular figure online -- inspiring many memes.
Samsung almost had a virtual assistant named Samantha — Sam for short. The animated figure is garnering a lot of attention for her looks.
According to Polygon, a design firm named Lightfarm created these images with a marketing company owned by Samsung, but the product did not become part of any campaign. Regardless, internet users can’t stop talking about her.
HAVE YALL SEEN SAMSUNGS NEW VIRTUAL ASSISTANT NAMED SAM ⁉️⁉️ pic.twitter.com/ioO9ItxJ9h
— Lou♡ (@louxtenyaiida) May 31, 2021
The virtual assistant’s perky-looking demeanor and charm has prompted many to make memes about her and the future of Samsung.
Some predict the end of iPhone’s reign.
She’s changing lives in more ways than one.
— Ray (@Doc_Depression) May 31, 2021
Others are poking fun at one another for being down bad.
A few NSFW and risqué memes.
Not everyone on Reddit, is fond of Sam.
Sam is also popular on TikTok. There are parody accounts made using a variation of her name and picture. The hashtag #SamsungGirl has accrued over 27.5 million views.
Here are cosplays of her, too.