The Brief: Tyler, The Creator is an American rapper, record producer, and music video director.


Born Tyler Gregory Okonma, Tyler, The Creator’s social media handles are variations of “Felicia The Goat,” a reference to a controversial 2013 Mountain Dew commercial in which he was the voice actor behind a violent talking goat.

Tyler is the co-founder of the hip-hop collective Odd Future and the host of Camp Flog Gnaw. He has collaborated with artists including Jaden Smith, A$AP Rocky, Frank Ocean, and others.