The Brief: A viral trend on Instagram has people posting embarrassing pictures of themselves with the caption #UntilTomorrow to trick others into liking the post so that they qualify as the next person of the online chain.

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DEEP DIVE

A newly popular Instagram hashtag has everyone across the globe posting their most embarrassing pictures with the phrase “Until Tomorrow…” has become the next fad of the internet.

While everyone remains quarantined, Instagram users are finding more ways to entertain themselves with an interactive hashtag. The #UntilTomorrow trend is enforcing more online interaction as people are continuing this humiliating chain of hilarious pictures of themselves. The tricky social media game uses the caption “Until Tomorrow…” paired with a shameful picture as a ploy to get others to like the post and once that happens the Instagram users who liked the picture are sent a direct message from the poster which outlines instructions of them having to continue the challenge for 24 hours with the same caption and principle of an embarrassing photo. After the 24 hours is up, the Instagram user is permited to delete their post.

The #UntilTomorrow has over 1 million posts on Instagram and users are just now hopping on the trend as it becomes more known across other user’s Instagram feeds.

Here Are Other Examples of #UntilTomorrow:

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#untiltomorrow

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#untiltomorrow

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