The Brief: The "Mi Pan Su Su Sum" viral track originated in Russia. It is a 2010 jingle for Miel Pops cereal.

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8/24/2020, 1:26 p.m. PT: Th article has been updated to include TikToker @chernaya.princessa’s original a Capella version of the Miel Pops cereal jingle.

The “Mi Pan Su Su Sum” track is a viral, international sensation with its popularity tracing back to a dancing llama and photos of bread. The track, which was initially interpreted as Spanish, appeared to be about bread, is actually in Russian. The jam is a 2010 Russian jingle for honey flavored cereal Miel Pops. The original commercial features animated bees dancing inside of a honey comb to “Miel Pops, zu zu zu.”

https://www.youtube.com/watch?v=ObScqNg-AXU

The version spreading on TikTok was first shared by @isterrrrika on June 1. That audio was actually a sped up version of TikToker @chernaya.princessa’s performing an a Capella version of the Miel Pops commercial. She shared it on May 27.

@ya.rozalia

это войдёт в список самых странных вещей, которые я решала сделать #мяу #рек #мильпопс #жужужу #втоп #тренд #популярное

♬ оригинальный звук – rozAlia.

@ya.rozalia

Yes, It is my accelerated voice. Miel Pops )) I just did a cover on russian commercial about cereal

♬ Mi Pan Su Sus – 𝐝𝐚𝐫𝐢𝐚☦︎︎

@Isterrrrika’s video received well over 1 million likes, the song became a viral sensation after @awa_de_horchata_uwu’s red llama video exploded on Alt-TikTok after it was shared on July 13. Since then, the tune has spread to Straight TikTok and Twitter.

@unpaulished

this audio is a blessing 😍 #fyp #NobodyNeedsToKnow

♬ Mi Pan Su Sus – 𝐝𝐚𝐫𝐢𝐚☦︎︎

@tonylopez

Reply to @myst1232 why is my comment section this rn?

♬ Mi Pan Su Sus – 𝐝𝐚𝐫𝐢𝐚☦︎︎

@txentogi

♬ Mi Pan Su Sus – 𝐝𝐚𝐫𝐢𝐚☦︎︎

https://twitter.com/KhulisoKMahosi/status/1288884022115000328?s=20