The Brief: "Yee yee ass haircut" memes from Grand Theft Auto V are having a resurgence after the voice actors recreated the scene that the meme references.


The original “yee yee ass haircut” meme comes from an exchange between two characters in the video game Grand Theft Auto V. In it, the character Lamar insults Franklin by saying “Maybe if you got rid of that old yee-yee ass haircut you got you’d get some b**ches on your d**k. Oh, better yet, maybe Tanisha’ll call your dog-ass if she ever stop f**kin’ with that brain surgeon or lawyer she f**king with.”

The phrasing of this insult in the 2013 game inspired an Urban Dictionary entry and many copypasta memes. According to Know Your Meme, “yee yee ass haircut” memes continued to spread for years after the game’s original release. In the summer of 2020, the meme continued to mutate with edited videos changing Lamar and Franklin’s voices to sound like SpongeBob Squarepants and other fictional characters.

The meme has been making a comeback in 2021 after the original GTA V voice actors for Lamar and Franklin, Gerald โ€œSlinkโ€ Johnson and Shawn Fonteno,ย  recreated the scene IRL. This inspired an influx of “yee yee ass haircut” memes on platforms including Reddit, Instagram, and Twitter.

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