The Brief: The internet is the new frontier for cowboy and yee haw memes, which have been spreading online through various trends and formats.
The Black “Yee Haw Agenda”
The Yeehaw Agenda (also stylized Yee Haw Agenda) is a term coined by Bri Malandro on Twitter as a celebration of the reclamation of cowboy narratives by black creatives and celebrities. According to an article by Carla Aurelie on the subject, this trend in fashion has been popular in R&B and hip hop culture since the early 2000’s. The Yee Haw Agenda is a name for this trend, which is a way to highlight the significance of building black-centered counter-narratives about the Wild West. Although African Americans have historically played an important and prominent role in cowboy culture and continue to do so, the idea of the “American cowboy” has largely been whitewashed in Hollywood and mainstream pop culture portrayals.
The “yee haw agenda” is a term created by @BriMalandro. It calls attention to the fact that most cowboys were Black and creates a hub for images of famous Black women in western-wear. GIVE HER CREDIT. https://t.co/UidfkvwYjn pic.twitter.com/bR1mCYOkfh
— Brooklyn White (@brooklynrwhite) February 28, 2019
I need a fashion piece about how the black yeehaw agenda is chic and thriving pic.twitter.com/NUy6x8yw63
— sirsargent (@Sirsargent) February 2, 2019
— Aria Lanelle ✨ (@AriaLanelle) March 1, 2019
Solange’s new album “When I Get Home” is a popular example of what the Yeehaw Agenda is about. In this audiovisual album, Solange draws extensively from her experience growing up in Texas alongside black cowboys and cowgirls.
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HOLD UP❗ This isn't Solange's first rodeo. In the lead up to the release of her internet-breaking album "When I Get Home", writer @stevie_elem spoke to @saintrecords in her hometown of Houston to discuss music and belonging, exclusively for i-D. Read our full-length interview with Solange via the link in bio! 🤠 . . . Text Stevona Elem-Rogers Photography #TimWalker Styling @ibkamara Hats and gloves Ibkamarastudios. Trousers @hm. Earring @chanelofficial. #Solange #WhenIGetHome
Cardi B‘s cowgirl-inspired outfits in the Thotiana music video with Blueface, and that she wore for her performance at the Houston Rodeo have been widely reposted and celebrated as iconic Cardi B outfits and as a part of the Yeehaw Agenda.
The term Yee Haw agenda was coined on Black Twitter as a way to celebrate an intentional reappropriation of cowboy fashion to recenter black folks in cowboy narratives. However, the term has since been appropriated elsewhere as a way to refer more generally to a rise in popularity of cowboy-inspired styles.
The #yeehawchallenge on TikTok is a video meme format in which people transform into cowboys or cowgirls to the song “Old Town Road” by Lil Nas X.
You’ve Yeed Your Last Haw
A still image of character Dean Winchester taken from an episode of the television series Supernatural has been turned into a Reddit meme. This image macro shows Dean saying “you’ve yeed your last haw,” usually as a threat or remark on someone’s impending doom.
More Cowboy And Yee Haw Memes
Along with the rise of the Yee Haw Agenda and the popularity of Red Dead Redemption 2, cowboy themed memes have been popular online throughout the past several years. The juxtaposition of scenes from an old-timey wild west with internet memes adds a layer of comedy, suggesting that the internet is the frontier of 2019. Yee haw!
Wot In Tarnation:
A version of the shoe flip challenge:
I didn’t have vans…🤠 pic.twitter.com/ShsxHfUtUj
— Josh Winters (@OMGosh_Josh1) March 6, 2019
that wasn’t very yeehaw of you pic.twitter.com/H40BrSXPK1
— Animated Text (@animatedtext) January 13, 2019
A “Howdy I’m The Sherif Of ____” Emoji Twitter Meme:
🤠 🤠 🤠
👇 🤠 🤠 👇
Howdy. Im the sherif of waking up early and I’m here to wake you up 🤠
— [L I V E] Broman (@Professorbroman) August 29, 2018