The Brief: Chet Hank's declaration that Summer 2021 will be "white boy summer" led to an influx of memes about the concept.


Memes about “white boy summer” remark on the absurdity of that proposition. In an Instagram video posted on March 27th, Chet Hanks, son of actor Tom Hanks, proposed that “this summer is about to be a white boy summer.” This proposal was met with questions, ridicule, jokes, and memes.

“White boy summer” seems to be a riff on titles for seasons, most notably, Megan Thee Stallion’s hot girl summer. Cannon also includes city girl summer, city boy summer, hot boy summer, christian girl autumn, and hot vaxx summer, which are a mix of serious suggestions and jokes.

Chet seems to have a specific idea of what a white boy summer would look like, which he expanded on in Instagram stories, but the internet has other ideas. While Chet clarified that his version of the season would be free of plaid shirts, anything salmon-colored, or Sperrys, some memes focused on these preppy stereotypes of white masculinity. Others remarked on the toxicity that a white supremacist patriarchy upholds and made fun of white men more broadly.

A Prince Phillip in the car meme:

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