The Brief: The "What's Something That Isn't... But Feels To You" meme sees the internet recalling people, places, and things that feel like they belong to a specific demographic of people even though they aren't exclusively associated with them.

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Internet users are recalling people, places, and things that feel like they belong to a specific demographic of people, even though they aren’t exclusively associated with them. The meme has been around for awhile, but began growing in popularity and in different forms around early November. The meme is typically constructed with the words “What’s something that isn’t… but feels… to you?” Responses typically appear in a form of a quoted tweet and in a reply on Twitter.
The meme has appeared in several different forms. For example, it has been done for things that feel racist. This category featured activities and decorations associated with white nationalists.
American flags in front of homes. https://t.co/EcxciClfYj
— Frederick Joseph (@FredTJoseph) November 11, 2020
tinder pictures holding a fish (or posing w any freshly m*rdered animal for that matter 💀) https://t.co/eVCxAPwHT0
— Ivyprofen 💊✨ (@IvyKungu) November 11, 2020
There was also cultural appropriation and weird food combinations.
When white women wear gold nameplate jewelry and/or long, heavily designed, acrylic nails. https://t.co/tyDUFvNIS4
— Shelby Ivey Christie (@bronze_bombSHEL) November 11, 2020
Blueberry mac and cheese https://t.co/XI9j8ZnTYk
— Rebecca Theodore-Vachon (@FilmFatale_NYC) November 11, 2020
As for the things that feel Black, the meme was more lighthearted. It included movie stars:
This pic of Chris Jamal Evans https://t.co/oaeiJSyAdk pic.twitter.com/cj55Kc0QOl
— Nicole Bad & Blerdy (@alamanecer) November 11, 2020
Musical artists:
michael mcdonald https://t.co/DxhXM8ivHI
— b-boy bouiebaisse (@jbouie) November 11, 2020
And, personal hygiene products:
Washcloths. https://t.co/YjNw1l86G4
— Watch The Good Lord Bird (@IkeMoses) November 11, 2020
The gay version of the meme featured movies:
https://t.co/TkhfA5fmbx pic.twitter.com/MAuQupsAre
— arabelle sicardi (@arabellesicardi) November 11, 2020
twilight https://t.co/Dk8TuM7K2k
— matt (@mattjbernstein) November 11, 2020
And, a certain heterosexual movie star:
https://t.co/IEqJNUvvi0 pic.twitter.com/6n0FmeE90P
— Kevin McHale (@druidDUDE) November 11, 2020
The homophobic version of this meme took aim at articles of clothing:
straight women in baseball hats https://t.co/b1j17KN1Li
— steen (@Catuchee) November 11, 2020
Straight people in public:
heterosexual couples in restaurants… like, have some respect?? https://t.co/EK2cJ4cB32
— Jack (@JackWrighton) November 11, 2020
And, sports:
When my brother asks me to play top golf with him. https://t.co/7F7kL4XQA5
— Adem Waterman (@ademwaterman) November 11, 2020
Other versions of the memes appeared in the form of “things that feel Jewish:”
Chinese food. https://t.co/blZd3Ec49Y
— Zach Kornfeld (@korndiddy) November 11, 2020
the cast of The Marvelous Mrs Maisel https://t.co/fsiqXKn9Ve
— Michael Gold (@migold) November 11, 2020
Cuttung the tips off cigars https://t.co/aI0gvThQAo
— mark normand (@marknorm) November 11, 2020
“Things that feel transphobic:”
Cis men getting praised for wearing make up and breaking the toxic masculinity but when trans men do it, apparently confusion and backlash 🙃🙃 https://t.co/g4QFYrEcqT
— ແສງຈັນ🫀🔨 (@PHRAYA_NAK) November 11, 2020
when cis ppl make a big deal that they didn’t misgender someone , do you want a cookie or a gold star or something like jfc ur being a decent person https://t.co/z0754r2UWh
— Wtf gay little rigby !? (@SEREND7PlTY) November 11, 2020
And, “things that feel like the internet:”
Sitting in a public place while overhearing a vicious and incomprehensible argument
— C Bridh Blanchard (@BridhC) November 11, 2020
takes over your life/problematic screen time pic.twitter.com/d9xJHyq1US
— Alex Higley (@higley_alex) November 11, 2020
TikTok
This sort of trend has appeared primarily on Twitter, but also exists on TikTok. Many of these memes are linked to the same sound “You Make Me Feel” by Sylvester.
@jakeblennings Inspired by @ethiopianpolice go follow him! #fyp #foryou #lgbt #lgbtq #gay #pride #WelcomeWeek
♬ You Make Me Feel (Mighty Real) – Album Version – Sylvester
@chars.cuffed.jeans Reply to @cjxwebster #greenscreen let me know if i should do more #lesbian parts! #fyp #foryou #foryoupage #queer #wlw #lgbtq #pride #joke
♬ You Make Me Feel (Mighty Real) – Album Version – Sylvester