The Brief: The Shiggy Challenge is a dance craze set to Drake's song "In My Feelings" created by Instagram famous comedian Shiggy. #TheShiggyChallenge has gained massive notoriety quickly due to celebrities and athletes posting themselves doing the dance.
DEEP DIVE
The Shiggy Challenge (#dotheshiggy) is a dance craze set to Drake‘s song In My Feelings created by Instagram famous comedian Shiggy consisting of five steps; The Jerk, The Heart, We Driving, Finger Wave, To The Side.
The dance has gone viral quickly due to celebrities like Will Smith, Ciara, Odell Beckam JR, Diplo, and later, even Drake himself performing this dance.