The Brief: The Broom Challenge to make a broom stand up on its own is sweeping the web.

DEEP DIVE
The viral Broom Challenge can be completed by making a broom stand up without outside support. This relatively easy-to-complete internet challenge spread online on February 10th, with videos gaining thousands and even millions of views.
Pajama broom challenge π What are you doing on a Monday Night?! #broomchallenge pic.twitter.com/1DU7q9bZp4
— Paula Abdul (@PaulaAbdul) February 11, 2020
Is NASA Involved?
Rumors were circulating that the Broom challenge is only possible on certain days of the year including February 10th, 2020, due to shifts in the earth’s gravitational pull. Several viral posts even suggested that NASA had “said” this to be true. Not only is this claim false, but NASA even debunked it in a video posted to the agency’s official Twitter account.
Okay so NASA said today was the only day a broom can stand up on its own because of the gravitational pull…I didnβt believe it at first but OMG! πππππ pic.twitter.com/M0HCeemyGt
— mk (@mikaiylaaaaa) February 10, 2020
π§Ή Β―_(γ)_/Β―
Astronaut Alvin Drew and scientist Sarah Noble respond to the #BroomstickChallenge, showing that basic physics works every day of the year β not just February 10th. pic.twitter.com/4TTbI3mvzd
— NASA (@NASA) February 11, 2020
Broom Challenge How-To
As this balancing act is not directly affected by the earth’s gravitational pull, the secret to making a broom stand up on its own is merely patience and a delicate touch. Spreading out the bristles is an effective technique to help the broom stand upright.
#BroomChallenge
This internet challenge has gone viral across social media platforms. Celebrities including DJ Khaled and Paula Abdul have tried their hand at the #BroomstickChallege.
According to #NASA, today is the only day that a broom can stand on its own. The scientist in me had to test this hypothesis. #BroomChallenge pic.twitter.com/3ys629U0DN
— Clintoria Williams (@clintoria) February 11, 2020
McBroom or whatever π€·ββοΈ #broomchallenge pic.twitter.com/suEMlHvDI3
— Austin McBroom (@AustinMcbroom) February 11, 2020
they shoulda never gave us the internet ππ #nasa #broomchallenge pic.twitter.com/xUNLPhZLVG
— Johnny Mac Zero (@AyeVontae) February 11, 2020
@beccarastenis#nasa #beourguest #fypβ¬ Be Our Guest (From “Beauty and the Beast”) – Chocolate Ice Cream
@tundypopAccording to NASA, today your broom will balance on itβs own due to gravitational pull! π³ #indiana #foryou #fypage #xyzbca #broomchallengeβ¬ original sound – tundypop
@macdoesitCan any elseβs broom do this or should I evacuate my apartment??? #broomchallenge #fypβ¬ X Files – TV Themes