The Brief: Robbie Rotten is the villain from the Icelandic educational television show, LazyTown.
Robbie Rotten memes feature the image of a cartoon-like man with dramatic eyebrows, chiseled facial features, and a jutted out chin. He wears a brightly colored striped jumpsuit and turtleneck. Robbie Rotten’s meme-ability is likely due to his eccentric appearance, the bizarre nature of LazyTown and the fact that he is a villain that people love to hate – and even love to love.
In 2016, Robbie was named “meme of the year” on the Dank Memes subreddit.
The most common Robbie Rotten meme format is similar to the Drake yes/no meme. It depicts Robbie Rotten’s face two times. In the first panel he looks disapproving and in the second he looks approving. Images are added to suggest that one thing is good and the other is bad.
We Are Number One
“We Are Number One” is the title of a widely-memed song that Robbie sings in LazyTown.
Stefán Karl Stefánsson’s Death
The actor who portrayed Robbie Rotten, Stefán Karl Stefánsson died of cancer in 2018, inspiring many fans of his memes and work to create memes in his honor and to “press F to pay respects.”