The Brief: This meme format interprets a line of dialogue from Avengers: Infinity War to roast certain groups, communities, or people.
The still image from the film shows T’Challa uttering the line, “We don’t do that here.” In the context of the film, he’s telling a confused Bruce Banner that they do not bow for royalty in Wakanda. The meme, which spread quickly on Dank Memes following the film’s release, is most often used as the punchline to jokes about social “faux pas,” both real and exaggerated.
Occasionally, the meme is used seriously or defensively (as seriously and defensively as a meme can be used, that is), however, most iterations playfully roast or drag certain groups or physical locations.
Unsurprisingly, several Redditors have used the meme to poke fun at their own community:
Talk about taking an L:
In some altered versions of the meme, meme makers have blacked out parts of the dialogue to convey a new meaning: