The Brief: Walk It Back TikTok memes show someone enthusiastically headed towards something before abruptly turning around.


In #WalkItBack TikTok meme videos, someone struts towards something, before realizing a deal-breaking detail and immediately “walking it back.”

The background of these videos is a remix of the songs “Gypsy Woman (She’s Homeless)” by Crystal Waters and “Yes Indeed” by Drake and Lil Baby, created by TikTok user @sm0l.ash. This song has been featured in over 598,000 TikTok videos.

TikTokers in these videos start out with a dance that resembles a more PG version of  Blueface’s “Bust Down Thotiona” dance where one hand is raised in the air and the other placed on their lower belly. After confidently dancing one direction, they suddenly change course and retreat once they realize the thing they were approaching was not entirely what it seemed.

Videos associated with the hashtag #WalkItBack have been viewed over 300 million times.