The Brief: "Reply if" and "reply to this tweet" memes cleverly use Twitter's new reply feature to taunt people and share hot takes.


On May 20, 2020, Twitter started testing a feature that allows users to limit who can reply to their tweets. This immediately inspired many people to create “reply if” and “reply to this tweet” memes.

Many “reply if” memes offer a controversial opinion, inviting people to argue in the non-existent replies if they disagree. In another popular “reply to this tweet” memes, people teasingly offer a reward to those who reply to the tweet, but then don’t let anyone reply.

YouTuber MrBeast, who is known for giving away money, offered $10,000 to anyone who replied to his tweet, but he was the only one to reply.