The Brief: Alt and Elite TikTokers have created a meme around the idea of everyone eating a bowl of rigatoni pasta on May 24, 2021.
Mark your calendar because “Eat A Bowl Of Rigatoni Pasta” day is just 10 months away, according to TikTok. This event pokes fun at large-scale internet events like the Area 51 “raid” and “skip school day.” We’ll have to wait until next May to see if anyone actually participates in this made-up event.
At the time of writing, videos associated with the hashtag #eatabowlofrigatonipastaonmay242021 have been viewed over 19.6 million times on the app, a high number for such a niche hashtag. Videos spreading the meme date back to as early as January 14, 2020.
The most popular video under the hashtag is by creator @jsnazzle who tells her audience that it’s their “one-year reminder” to eat a bowl of rigatoni pasta on May 24, 2021. The video is set to Xue Hua Piao Piao.
The account @rigatonipastacountdown posts a video every day, counting down how many days until May 24, 2021.
The account @daily.rigatoni.052421 has over 43,000 followers but hasn’t posted since April.
The #eatabowlofrigatonipastaonmay242021 meme is an inside joke on Alt/Elite TikTok. Some TikTokers on this side of the app are also spreading awareness about eating a burrito on August 25, 2020.