The Brief: These memes depicting a fictional conversation between a Therapist and their client comically emphasize people's poor decision-making skills.

DEEP DIVE
In these relatable memes, most often found on Twitter due to the text-format, people disappoint their therapists with bad decision-making.
The meme depicts a realistic conversation between two people, the Therapist and Client (often represented as “Me”). The Therapist begins a conversation with a question like, “What do we do when…?” or “What do we say when…?” to which the Client often responds with an inappropriate or nonsensical solution.
therapist: and what do we do when we are sad?
me: add to cart
therapist: no
— katelynn (@katelynn_rae01) July 18, 2019
Therapist: And what do we do when we’re feeling lonely?
Me: Look for affirmation from strangers on the internet.
Therapist: No.
— your mom (@bngzyface) July 23, 2019
The format is similar to Nobody: Me: memes, only Nobody has been replaced by the Therapist. The meme often concludes with the Therapist telling the other person, “No,” implying that the answer to their question of what to do or say, was a bad one.
People often use these memes to roast themselves for the poor choices they make.
therapist: what do we say when we're writing a character we know will become a reader favorite?
me: kill them
therapist: no.
— Victoria Lee (@sosaidvictoria) July 23, 2019
Therapist: And what do we say when we feel like this?
Me: COOOOKIES!!!!
Therapist: No
— Cookie Monster (@MeCookieMonster) July 23, 2019
therapist: and what do we do when we are sad?
me: get on the stair climber at the gym so people can’t tell if I’m sweating or crying
therapist: no
— Austin Ames (@ARSondag) July 23, 2019
Talk about a #Throwback Britney Spears reference:
therapist: and what do we say when we feel this way?
me: you’re toxic
therapist: yes
me: im slippin under
therapist: no
— carina hsieh (@carinahsieh) July 23, 2019
therapist: and what do we say when we feel this way?
me: one day we'll all be dead and none of this will matter
therapist: no
— tracy the emotional support penguin (@brokeymcpoverty) July 23, 2019
therapist: what do we do when we feel sad/depressed
me: make memes/share them with the world
therapist: no
me: eat until I’m happy again
therapist: no
me: find comfort in past toxic relationships because they feel familiar
therapist: you're mocking me aren't you
me: no
— K Y L E (@KyleEdwards) July 24, 2019
Apparently Sco Pa Tu Manaa isn’t always the answer:
Therapist: And what do we say when we feel like this?
Me: Sco pa tu manaa?
Therapist: No
— Zαid (@Zaaaidk) July 17, 2019
It seems sometimes, people DO have the right answer.
therapist: and what do we say when we feel this way?
me: don’t be sad. because sad backwards is das. And das not good.
Therapist: *taking notes* can I use that
— John (@Jphilippides_) July 19, 2019
While in most versions, the Client character is “Me”, aka the person creating the meme, in other iterations, the response comes from a specifically named person or persons.
For example, this Reddit meme featuring Karen and her husband, most likely named Kyle:
Therapist: And when a student dies what do you do? How do you help yourself and the other students/X-Men cope?
Charles Xavier: Send the X-Men on a mission, bring in a new student and make them a new members of the team.
Therapist: No.
— Hot Girl May Parker (@Steph_I_Will) July 23, 2019
When Patrick interrupts SpongeBob’s therapy session:
therapist: and what do we do when we’re feeling upset?
spongebob: ……
patrick: just do what i do when i have problems!
SCREAAAAAAAM!!!!!!
therapist: no pic.twitter.com/PXubEUsu0R
— Foxy Grandma 👵🏼💅🏻✨ (@officialfoxygma) July 24, 2019
In alternative versions of the meme, the Client character answers the Therapist’s question via GIF or image rather than text.
therapist: and what do we do when we think of lexa?
clarke: we cry
therapist: pic.twitter.com/xvBWp9koEo
— shay misses lexa 🥐 (@shayaronnie) July 23, 2019
Therapist: “So, are you feeling manic or depressed right now?”
Me: pic.twitter.com/096NLSk6It— Ian Curtis Is Hungry (@hungryiancurtis) July 23, 2019
For #SwiftNation:
Therapist: and what are your passions in life except Taylor Swift?
Me: pic.twitter.com/igw9nt3doD
— 🏹sarah🍓| 🇫🇷 (@thelasttay) July 24, 2019